TFS#120 - Scott D Clary Building A Private Equity Firm & Tips to Grow Your Podcast, OnMi Patch CEO

Scott is the CEO of OnMi Patch, a transdermal vitamin patch
company, the host of the Success Story podcast (part of the
Hubspot Podcast network) where he interviews inspirational
people, mentors and leaders, and the founder of a weekly business
newsletter with over 100,000 subscribers.





A career sales and marketing executive. Scott re-writes the
playbook on sales, marketing, brand and take to market strategy.
From startups to enterprise, Scott’s worked with execs and
entrepreneurs to 10x their businesses.





He’s sold and marketed to the most iconic F500 / F100 brands
throughout his career. His work has been featured in over 100+
news sites and publications. He speaks globally at industry
conferences and has had articles and insights featured in Forbes,
Wall Street Journal, Hackernoon, The Startup and others.





0:00 Intro


0:45 Scott on Moving to Florida


3:03 Scott Being Busy WIth 3 Things


5:43 Capital Allocation


6:20 Similarity with Alex Hormozi's "Acquisition Model"


10:58 Scott's Private Equity Model


12:07 The Key Man/Key Person Problem


18:00 Strategies in Finding Start-up Businesses


21:02 How The Podcast Aided Everything


26:37 Content Strategy for Scott's Podcast


32:07 The Biggest Impact in Podcast Mktg


33:25 Podcast Having the Most Loyal Audience


35:51 Brief Introduction of OmNi Patch


36:51 The Advantage of Patch Products


38:59 How Patches Are Becoming More Normal


40:50 Habits That A Consumer Has To Change


43:37 Process of Mktg Strategy


44:29 Get Your Performance Mktg Down ASAP


47:35 Advice If You're Doing A Startup


48:18 Finding A Winning Creative


51:07 Outro