Data drives research, drives design, drives data

Keith Vertrees, Director of User Research with a background in
data science, talks data driven design, the data skills designers
need, the business skills data scientists need, why we should
spend 90% of our time identifying the problem, how data and
design should function together, and Jen has the Earth shattering
realization that Andrew is a data scientist, not an AI scientist.


0:30 - Intro to user research


2:00 - What a user does vs what they want


6:20 - Being data driven


8:45 - Adapting user research for AI


11:25 - Data aware vs data informed vs data driven


18:00 - A real life example of user research saving the day


23:45 - Skills we need to support data projects


References




Keith Vertrees, Director of User Research for IBM Cloud




Designing with Data: Improving the User Experience with A/B
Testing




How to Win Friends & Influence People