Startseite
Podcasts
TikTok Talk - die erfolgreichsten Marken im TikTok Business Podcast
3 reasons why you should think of influencer marketing in Brazil

3 reasons why you should think of influencer marketing in Brazil

TikTok Talk - die erfolgreichsten Marken im TikTok Business vor 4 Jahren

0:00

14:59

This episode treats three reasons why you should consider
doing influencer marketing in Brazil.

For further research we recommend:

https://boldcreators.club/brazils-growth-in-influencer-marketing/

Let's connect!

Linkedin: linkedin.com/company/bold-creators-club

Instagram: instagram.com/boldcreatorsclub

TikTok: tiktok.com/@boldcreatorsclub

email: florian@boldcreators.club

Some context for the episode:

São Paulo is the economic and financial center of Brazil and
South America as a whole, being its largest city with 12.2M
inhabitants.

This episode aims to give an overview why Brazil is so attractive
for brands right now and in the upcoming years. We want to give
you an idea how technology, the people’s mindset and the economic
conditions support influencer marketing and brands which want to
invest in these creators.

1) Brazil is “new” to the mobile internet

When it comes to the connectivity of mobile devices Brazil is
years behind the US or Europe, but this development is not set.
It would be more accurate to describe it as a deferred popularity
of smartphones. Brazilians love their mobile devices – they just
started buying them later than Europeans for various reasons
(lower grade of wealth years ago, tech-companies did not focus on
Brazil, etc.).

In a huge country like Brazil a smartphone penetration between
40% and 50% – in the US the smartphone penetration in 2020
is at 84%. There is lots of growth potential in Brazil and with
the usage of smartphones the growth of social media penetration
goes often in line.

2) Brazilians love social media platforms

Brazilians are collectivists, they love to be around their
friends and families and the independence of an individual is
much less valued than for example in Germany or regions in
Scandinavia. The need to connect with people and the impulse to
express emotions and to share feeling is the perfect combination
to build up a vibrant community on social media platforms.

This community goes now all over Brazil and is worth 104M people,
in other words: every second Brazilian is on social media, every
third uses Instagram at least once per month. But the usage of
social media is not limited to Instagram, for the Chinese brand
TikTok Brazil is one of the key markets and for Kwai – a video
platform similar to TikTok, but mostly unknown in Europe – Brazil
is the key market worldwide.

3) Ecommerce is just in the growth stage in Brazil

The Brazilians are still less used to ecommerce than the
Americans or Canadians, but it is only a matter of time until
Brazil is at the stage in which developed countries are right
now. Companies should take this as a chance to take on learnings
from Europe and the US to build up a market share in Brazil’s
fast growing digital world.

Brazil’s growth in influencer marketing is based on three blocks,
all combined equal to an enormous potential in Brazil, as the
country has the technology, social media savvy people and the
economic requirements to become one of the key players in the
eCommerce of the 2020s.

Chapter Marks:

0:00 - 0:25 Intro

0:26 - 3:10 Case Study Rayssa Leal

3:11 - 7:20 Case Study Juliette Freire

7:21 - 12:29 High engagement rates and smartphone
penetration

12:30 - 15:00 Huge increase in eCommerce retail value in the
future