This is how Adidas assesses the FIFA World Cup (with Murilo Antonio, Global Strategy Director at Adidas)

Welcome to Bold Campaigns! In this episode, our special guest,
Antonio Murilo, will share with us how Adidas tailors its
marketing for Europe and Latin America. We'll also explore its
perspective on the last World Cup, including the mood during the
round of sixteen. Discover what sports brands deem a successful
event and how Adidas reacted to the unique timing. Get to know
more about Adidas with us!