4 things you need to know about creator economy and how it affects influencer marketing

This episode treats influencer and influencer related
products: 4 things you need to know about the creator economy and
how it affects influencer marketing.


For further research we recommend:


https://boldcreators.club/4-things-creator-economy-influencer-marketing/


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Some context for the episode:


In today’s world, the marketing landscape is changing. Influencer
marketing is not just about celebrities anymore. The creator
economy has shifted into a new era of influencers who are
creators, and they’re all over social media.
This episode will explore how to get started with influencer
marketing in this new era and why marketers need to know about
influencers now more than ever before.
Influencers are now focusing on creating content that matters to
them and building up real relationships with their audience. They
want to create content that their audience will love – not only
be the face of products or brands.


What is the creator economy?


The creator economy is booming as these influencers get more
opportunities to create content on platforms like YouTube and
Instagram.
The creator economy isn’t a new idea, but it is gaining momentum
as the world of work becomes more fragmented,
location-independent, and distributed.
We’re seeing an increasing number of people who make their living
by sharing ideas online or through other creative pursuits. This
shift in how we work has implications for brands too – marketers
need to understand this trend if they want to stay relevant in
today’s marketplace.
With this rise in creator culture, brands are finding new ways to
collaborate with them. Influencer marketing shifts more into the
creator economy because it’s not about using a famous face
anymore – it’s about leveraging an authentic voice that can
authentically represent your product or service.
There are a number of platforms where people can share their
talents, skills, and passions with the world through content such
as videos, tutorials, or written works.
They get paid for this work which creates an economy that is
solely driven by creators themselves – they have access to these
platforms from anywhere in the world so long as there’s an
internet connection available.


Read more:
https://boldcreators.club/4-things-creator-economy-influencer-marketing/





Chapter Marks:


00:00 – 00:44 Intro
00:45 – 09:00 History of influencer marketing and its current
state
09:01 – 13:11 different opportunities of income streams for
influencers
13:12 – 18:10 Examples of Influencer related products and what
makes them successful
18:11 – 22:10 Outlook to what other topics could dominate the
creator economy in the next years