Micro-influencers Or Macro-Influencers: which of the 2 options is the best?

Brands at large are beginning to embrace the concept of
influencer marketing and it is primarily because of its ability
to drive a higher return on investment.  The majority of
marketers have begun to agree upon the power of influencer
marketing in terms of generating both, quality traffic and
customers.  This is where micro-influencers and
macro-influencers emerge. Micro-influencers generate 7x more
engagement than the average macro-influencers. The key to their
success lies with their followers, who have a genuine interest in
the content generated by them. This furthermore implies, that
their followers are more likely to engage with the content posted
by them, even if it is apparent that it is sponsored.
 

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