The holy grail of marketing: User-Generated Content

A recent study found that consumers who engage with online
reviews are more likely to purchase from the company, as well as
recommend it in person or mention them on social media pages like
Facebook. UGC (User-Generated Content) has been known by many
different names such as “online reviews” when discussing their
impact within eCommerce companies.


When the pandemic hit, many consumers became less influenced by
advertising and marketing. Brands have struggled to keep up with
this change in consumer behaviour as it becomes more difficult
for them than before due to their customers being so polarized
about how they feel about different products or services these
days – some will buy no matter what while others won’t even step
foot into your store if you don’t carry something specific down
from catalogues!


In this episode, we discuss why User-Generated content is one of
the most important aspects of marketing.

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