The Biggest Influencer Marketing Mistakes: What Your Brand SHOULDN'T Do

The most common and most often mistake that brands that aren't
experienced in influencer marketing make is to treat influencer
marketing like paid ads. They ignore that the influencer is
another stakeholder - unlike on paid ads where you can basically
post what you want. So you need to pay attention to the
influencer's agenda.


Brands also often miss the USP of an influencer. The influencer's
main value is the trust he gets from the community.


Check out all the mistakes brands make when dealing with
influencer marketing and how to avoid falling for those mistakes.


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