Live Shopping and how it can benefit from Influencer Marketing

Live Shopping has taken over the internet and is becoming the
main form of promotion and selling for many brands. Livestreaming
in Brazil became important for almost every area, from gaming to
sports, and it is expected to keep growing.


Livestreaming eCommerce is the new big thing for brands. This is
the combination of three distinct factors:


The growth of TikTok around the world;


The rise of the influencers;


The brand needs to differentiate itself from others.


China is already ahead on livestreaming eCommerce, but studies
show that the biggest markets for this type of content are India
and Brazil.


In China, Live Shopping is already common. Forbes estimates that
the industry will earn around $60 billion annually. In 2019,
around 37% of all online shopping was made during or because of
Live shopping. In 2020, Taobao’s annual Single-Day Global
Shopping Festival accounted for $6 billion in sales thanks to
livestreaming eCommerce.


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