Podcast Interview with Sama Patakar and Pratibha Singh - Sublime Life, India's First Clean Beauty Curator

Pratibha Singh - Pratibha Singh
completed her Masters in Biotechnology and Entrepreneurship from
University of Manchester. Today Pratibha is VP of Brand
Management at Sublime Life and her expertise include brand
relationships, platform integration, content strategy and brand
development. In her free time, Pratibha likes to read
and has a keen interest in spirituality and yoga.


Sama Patkar - Sama Patkar
completed her MBA from Zicklin School of Business, New York. She
currently Heads Marketing at Sublime Life and her expertise
include data analytics, marketing and social media strategy and
digital growth implementation. A dogmom, she enjoys spending time
with her pup and enjoys reading & dancing in her free time.


Sublime Life is India's first clean beauty curator.  Clean
beauty has not just shaped up to a buzzword or a trend anymore,
but it's a movement that demands clear, transparent labelling of
beauty products. They are often confused with 'natural' or
'organic' products while they may not be all-natural and
preservative-free. Clean Beauty at its core is simply synonymous
with non-toxic beauty. The revolution advocates for the
consumer's right to know what ingredients go into the products
that they consume so they can make healthy and informed
purchasing decisions. These toxins may seem harmless right now,
but can severely damage the skin in the long term by upsetting
its natural balance, disrupting hormone levels and causing
cancer.


Keeping that in mind, Sublime Life curates the cleanest and
safest beauty brands from across the world. The brand resonates
with clean, conscious, and cruelty-free beauty to lead a movement
of building a more sustainable, more transparent, and safer
ecosystem for all stakeholders. The online destination has over
35 brands from India and overseas that have ingredients that are
free from toxins, are cruelty-free and eco-friendly. Sublime Life
curated products that are effective, and toxin-free.

Additionally, Sublime Life is built on pillars of sustainability
and strives to make a positive impact on the environment with the
little things they do. Some of their initiatives include
plastic-free shipping, seed paper where they encourage each of
their customers to plant a seed paper that they send out with
each delivery and #SublimeRecycles Programme.