Akanksha Sharma - Founder of CITTA

Akanksha Sharma is a young entrepreneur who has dressed her
family business lineage with a dash of innovation, all rooted in
sound business ethics and technology. As a youthful leader with
strong self-belief, she established the unique business of all
natural baby products at the young age of 22 years.


With an education in Apparel Industry Management from Fashion
Institute of Design & Merchandising, Los Angeles United
States of America, Akanksha continues to approach business
through her multidimensional understanding of concepts and ideas.


At the young age of 24 years, this TEDx speaker is already an
inspiration to many young women who wish to live and thrive on
their own terms. As a person of sound business ethics and
leadership, Akanksha is known to be a dynamic risk taker who is
humble and determined to make things happen. She remains goal
driven but extremely flexible as well. This is one reason for the
grand success of her growing business of baby personal care
products that goes under the name of CITTA.


As a completely homegrown brand, CITTA epitomizes the clear ethos
of conscious business practices, with products that uphold the
highest standards of manufacturing practices too. The brand is
unique in the ways it is a perfect amalgamation of Indian
traditions and new age scientific technology.


Having had travelled and educated abroad, Akanksha brings with
her sound business knowledge, qualities of strategizing and
inspiring likes of her age. She is known to be a calm team
player, an empathetic introspective individual and an intuitive
listener. Her mantra of entrepreneurship is deeply inspired from
her father’s personal challenges and growth curve as a successful
businessman.


As someone who oversees her brand’s growth story, she is
carefully involved in the R&D of each product.


Akanksha envisions CITTA to be an Indian household name for
skincare products for children. She launched the brand along with
her mother, Monisha Sharma (Director of The Lexicon Group &
Co-Founder of CITTA) inspired from learnings from old age recipes
that work wonders on growing babies and children.