Richa Sharma - Co-Founder @CURRYIT

Kitchens are smaller now, and families are looking for variety in
meals. Simultaneously, there is a growing awareness among the
working population about healthy choices, including natural and
preservative-free options. Additionally, the drawbacks of
ordering food in are evident – it can be expensive, less
hygienic, and might compromise the freshness and authenticity of
the taste.


In response to these challenges, a culinary revolution has
unfolded with the rise of ready-to-cook products. This trend
provides a practical middle ground for families striving to
balance the demands of work and home life without compromising
the quality of their meals. Innovative brands in this segment are
addressing these concerns by offering preservative-free and
authentic-tasting RTC products. This not only caters to the
desire for convenient cooking but also allows households to
indulge in guilt-free home-cooked meals.