New Media - Bruce Jacobs

A session designed specifically for the broadcast General Manager, it will focus on the various viewpoints of management of content from a decision position. (1) Dealing with the pressures to deliver content in multiple formats - how do you decide what formats to pursue? (2) Dealing with the funding issues - how do you cover the additional operating costs? (3) Creating business plans that meet all the challenges of new media - how do you diversify without losing the main objective? We've heard about "convergence" and "new media" for years. Suddenly with VOD, YouTube and PodCasts it seems to be happening all around us. But which direction do we take? How can we afford it? We'll survey the "New Media" landscape and look at the approach of one Public Broadcaster in its response to the evolving service models.