#214 How To Produce Like A Linchpin By Understanding Your Lizard Brain – with Seth Godin

You listen to my programs because I don’t do the cute “let’s get to
know the author” interviews that others are known for. I hunt down
information that you can use because I’m passionate about helping
you build a business that your great-great-grandkids would admire
you for. That’s why I kept digging in this interview. I want you
(and me too, frankly) to be able to produce the kind of hits that
Seth Godin keeps cranking out, seemingly without breaking a sweat.
Not only has Seth created 2 big hit businesses, but he’s a writer
who keeps introducing ideas that shape the way people think. In his
new book, Linchpin, Seth talks about how to be this prolific. As
you’ll hear in my interview, much of it is based on opening up your
creativity and learning how to confront your fears, which he says
come from your “lizard brain.” Imagine what you could accomplish if
you were able to do that. Listen to the full program to find out
how.

Seth Godin’s latest book is Linchpin. You can buy it here or see
what others say about it on this Squidoo lens. He also writes the
world’s most popular marketing blog. And is the founder of
Squidoo.


 


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