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vor 6 Monaten
How is Close doing so well in the CRM space against such big
competitors? The answer: focus. Instead of chasing enterprise
clients or trying to build a CRM that does everything from web
hosting to calendaring, Steli Efti focused on sales teams at small
and mid-sized businesses. And he built a product with a tight set
of features focused on more client conversations and less data
entry.
Steli Efti is the co-founder and CEO of Close, a CRM platform
designed to eliminate manual data entry and make sales more human
and efficient. Before launching Close, he co-founded Elastic
Sales (a sales-as-a-service agency) and SwipeGood (a charitable
micro-donation startup)
Fun fact—he once said he spent six years following up twice a
year to finally buy the domain close.com.
More interviews -> https://mixergy.com/moreint
Rate this interview -> https://mixergy.com/rateint
competitors? The answer: focus. Instead of chasing enterprise
clients or trying to build a CRM that does everything from web
hosting to calendaring, Steli Efti focused on sales teams at small
and mid-sized businesses. And he built a product with a tight set
of features focused on more client conversations and less data
entry.
Steli Efti is the co-founder and CEO of Close, a CRM platform
designed to eliminate manual data entry and make sales more human
and efficient. Before launching Close, he co-founded Elastic
Sales (a sales-as-a-service agency) and SwipeGood (a charitable
micro-donation startup)
Fun fact—he once said he spent six years following up twice a
year to finally buy the domain close.com.
More interviews -> https://mixergy.com/moreint
Rate this interview -> https://mixergy.com/rateint
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