AAH #216 – Will Truckers Finally Love Toyota's New Tundra?

Despite increasingly aggressive fuel economy regulations and a
trend toward more desirable small cars, make no mistake: the truck
business is big money and Toyota wants a piece of the action.
That's why we've invited Mike Sweers, the Chief Engineer of the
Toyota Tundra, to join us with pickup in tow (so to speak). We'll
be asking him if, with this updated truck, he thinks Toyota has
cracked the code on how to sell full-size pickups. Of course, we'll
be getting into some hot topics including John McElroy's visit to
China, where he observed a smog problem that just might cripple the
auto industry. Also, could car ownership as we know it end within
ten years? Plus, we'll talk about Ford's latest conundrum:
balancing the cost of complexity with the value of variation.
Joining John in studio is co-host Peter De Lorenzo, the
Autoextremist, and Gary Vasilash from Automotive Design and
Production.