AAH #211 - Small Buicks Drive Big Sales

AAH #211 - Small Buicks Drive Big Sales

vor 12 Jahren
AAH #211 - Small Buicks Drive Big Sales
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vor 12 Jahren
Buick has been on a winning streak, but how will the brand keep it
up? Well, marketing is sure to play a big role in GM's strategy,
and to that end we've invited the Product Marketing Director for
Buick, Roger McCormack, to join us this week. You can bet we'll
also get to the hot topics of the moment including host John
McElroy's impressions from the Frankfurt Motor Show -- he's got
news about designer Peter Horbury and Valeo's tiny lidar sensor.
Plus, some racing scuttlebutt: Juan Pablo Montoya will be making
his return to IndyCars next year with Penske Racing. All that and
much more as John is joined by Peter De Lorenzo, the Autoextremist,
and Mark Phelan from the Detroit Free Press.
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