AAH #202 - A Peek Inside Ford's PR Strategy

He's been in the auto industry for almost 25 years having worked at
all of the Detroit Three. Most notably he was President of OnStar;
but if that wasn't glamorous enough for you, he also logged time as
the "handler" for "Maximum" Bob Lutz. Today he finds himself at
Ford as the head of Communications for the Americas and global
product. The man behind that rather weighty resume is Chris Preuss.
This week he's our guest in studio for AAH joining McElroy, co-host
Peter De Lorenzo and Gary Vasilash from Automotive Design and
Production discussing all things Ford...and maybe we'll wrangle
some opinions out of him on the competition as well.