AAH #181 - Super Bowl Advertising: the Good, the Bad and the Ego

On Sunday all eyes--well, a lot of eyes--will be on the action
going down in New Orleans, but while the 49ers and Ravens are at
each others' throats, another competition will be playing out.
That's because all of those aforementioned eyes will be there for
the taking and there is nothing else that matches the advertising
spectacle that is the Super Bowl. Thus, automakers from around the
world will be embroiled in a battle of corporate egos. As luck
would have it, many of these ads have already been, *ahem*,
"leaked" so the AAH panel will be doing a roundup of what's on the
docket, so far. Joining us to offer an inside perspective on this
high-stakes competition is Michael Sprague, the Executive Vice
President of Marketing and Communications for Kia Motors America.
Kia has two ads in the queue for the big game, and we'll get to
preview at least one of them. Joining John McElroy in studio to
talk about all things Super Bowl, plus the news of the week, is
Peter De Lorenzo, the Autoextremist, and David Kiley from AOL
Autos.