Vid.52.5min.54mb.Digital Cinema Diffusion Sony SXRD 4K Projectors

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Cornerstone Technology for Diffusion of Digital Cinema
Sony SXRD 4K Projectors

Presentation to the IEEE SCV Monterey Bay Subsection
Bob Lofland, Support Engineer
Sony Broadcast Division, San Jose CA
8.24.05 Digital Media Factory, Santa Cruz CA


The technology and future deployment strategy of these new quad
HD resolution Digital Cinema projectors for commercial motion
picture theatrical houses. A dozen are already sold in the
Northern California Bay Area already. These projectors will be
going into a theatre near you within the next few months as Sony
deploys them into movie houses this fall 2005 throughout the
United States.

They are known as the 4K projector because they project at a
pixel width and height of more than twice that of HDTV - 4096
wide x 2160 high. This technology quadruples the resolution of
modern HDTV projectors and provides a contrast ration of 2000 to
1 with up to 10,000 ANSI lumens.

With such impressive specifications, these projectors are
expected to provide the cornerstone enabling digital cinema to
replace the presently ubiquitous 35mm theater movie projector.
The talk goes beyond describing the enabling technology - Silicon
Crystal Reflexive Displays. It also deals with Sony's strategy
for digital cinema deployment and reviews infrastructure issues
to put these projectors to use. They are shipping this
month.

This lecture with technical diagrams explains in depth how this
new technology works. These projectors are in the $100k price
range. A smaller home theatre Qualia C-340- projector from Sony
is available using the same technology for only about $12k.



Sony Press Release
Sony Broadcast Large Venue/Digital Cinema page
Engadget.com's post with comments