AAH #170 - Taking the Pulse of the Ad Biz

This week the Autoextremist, Peter De Lorenzo, takes the helm, and
it's time to talk auto advertising. And, we've got one of the
marketing world's seasoned veterans to offer his expert opinion.
Mark LaNeve was the marketing chief for General Motors before going
to Allstate and now he's back, fully enveloped in the automotive
world, as the COO for Team Detroit, Ford's advertising agency.
We'll talk about some of the very best examples of car ads out
there right now and find out what agencies are turning out the most
engaging creative. On hand to offer her opinion as well is friend
of the show Jean Halliday from AutoAdOpolis.