Podcast
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vor 13 Jahren
This week we're getting inside the head of General Motors'
marketing chief, Joel Ewanick. We'll be asking him what sort of
message GM plans to get out to the world as it continues its uphill
battle to shake the "Government Motors" moniker. What advertising
is one the horizon? Why did GM pull out of the Super Bowl? Is there
a value to social media? Joining John McElroy in the studio is
Peter De Lorenzo, the Autoextremist.
marketing chief, Joel Ewanick. We'll be asking him what sort of
message GM plans to get out to the world as it continues its uphill
battle to shake the "Government Motors" moniker. What advertising
is one the horizon? Why did GM pull out of the Super Bowl? Is there
a value to social media? Joining John McElroy in the studio is
Peter De Lorenzo, the Autoextremist.
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