AAH #151 - Ding, Dong! The Buick Guy's Here

When the dust cleared from GM's restructuring, many were surprised
to see Buick and GMC left standing. The former had become known for
its 50-and-older demographic while the latter appeared to exist for
the sole purpose of rebadging Chevrolet trucks. This week's guest
is Craig Bierly, the Director of Buick and GMC Advertising and
Promotions. We'll be asking him what he's doing to market two
brands that are more important than they have been in a long time.
In particular, is Buick making a mistake by targeting a younger
demographic that wants fun-to-drive cars instead of sticking to its
knitting (so to speak)? To discuss this and the news of the week,
John McElroy is joined in studio by co-host Peter De Lorenzo, the
Autoextremist, and Gary Vasilash from Automotive Design and
Production.