Differentiate or Die: Secrets of Silicon Valley
The Keys to Creating Powerful B2B Tech Positioning Stories
Podcaster
Episoden
17.11.2020
6 Minuten
What is the most effective positioning strategy for winning in a
commodity market? How do you compete... [...]
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The post Differentiate or Die: Compete to Win in a Commodity B2B
Tech Market appeared first on Firebrick Consulting.
Mehr
31.10.2020
10 Minuten
Good positioning has deep transformative impact. [...]
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The post Michael Nevins: Landing the US Market, a European
perspective appeared first on Firebrick Consulting.
Mehr
22.09.2020
8 Minuten
How do you create B2B tech presentations that your sales
team actually uses... [...]
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The post Differentiate or Die: The World’s Best B2B Tech
Presentation appeared first on Firebrick Consulting.
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14.09.2020
19 Minuten
You made a big bet with your new positioning, how do you make
sure it hits the mark when rolling it out? [...]
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The post Katey Mokelke: Hitting the bullseye with Positioning
appeared first on Firebrick Consulting.
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24.08.2020
13 Minuten
How does a company retake its rightful position in the market?
[...]
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The post Laura Dunbar: Positioning to recapture market leadership
appeared first on Firebrick Consulting.
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Über diesen Podcast
Bite-sized advice and practical tips from B2B positioning experts
Bob Wright and Robert Macdonald of Firebrick. The world does not
need more boring “me too” geek-speak. Instead learn how your
company can accelerate revenue growth through game-changing
positioning strategies.
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