Differentiate or Die: Secrets of Silicon Valley

Differentiate or Die: Secrets of Silicon Valley

The Keys to Creating Powerful B2B Tech Positioning Stories

Episoden

Differentiate or Die: Compete to Win in a Commodity B2B Tech Market
17.11.2020
6 Minuten
What is the most effective positioning strategy for winning in a commodity market? How do you compete... [...] Read More... The post Differentiate or Die: Compete to Win in a Commodity B2B Tech Market appeared first on Firebrick Consulting.
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Michael Nevins: Landing the US Market, a European perspective
31.10.2020
10 Minuten
Good positioning has deep transformative impact. [...] Read More... The post Michael Nevins: Landing the US Market, a European perspective appeared first on Firebrick Consulting.
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Differentiate or Die: The World’s Best B2B Tech Presentation
22.09.2020
8 Minuten
How do you create B2B tech presentations that your sales team actually uses... [...] Read More... The post Differentiate or Die: The World’s Best B2B Tech Presentation appeared first on Firebrick Consulting.
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Katey Mokelke: Hitting the bullseye with Positioning
14.09.2020
19 Minuten
You made a big bet with your new positioning, how do you make sure it hits the mark when rolling it out? [...] Read More... The post Katey Mokelke: Hitting the bullseye with Positioning appeared first on Firebrick Consulting.
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Laura Dunbar: Positioning to recapture market leadership
24.08.2020
13 Minuten
How does a company retake its rightful position in the market? [...] Read More... The post Laura Dunbar: Positioning to recapture market leadership appeared first on Firebrick Consulting.
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Über diesen Podcast

Bite-sized advice and practical tips from B2B positioning experts Bob Wright and Robert Macdonald of Firebrick. The world does not need more boring “me too” geek-speak. Instead learn how your company can accelerate revenue growth through game-changing positioning strategies.

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