TikTok Talk - die erfolgreichsten Marken im TikTok Business Archiv
63 Episoden
27 Minuten
In this week's episode, we touch again on the topic of NFTs and how influencers can boost this market.
We mention creators like Logan Paul, FaZe Banks, and Gary Vee, and also touch on some recent scams in the digital art world.
Don't forget to visit our social platforms:
TikTok: @boldcreatorsclub
Instagram: @boldcreators.club
Website: https://boldcreators.club/
We mention creators like Logan Paul, FaZe Banks, and Gary Vee, and also touch on some recent scams in the digital art world.
Don't forget to visit our social platforms:
TikTok: @boldcreatorsclub
Instagram: @boldcreators.club
Website: https://boldcreators.club/
45 Minuten
In this week's episode, we touch for the first time on the topic of NFTs, cryptocurrencies and the metaverse.
We cover the simplest concepts in the NFT world with practical examples. We talk about blockchains, crypto punks and the Bored Ape Yacht Club, as well as collections such as artist Beeple's "Everydays" project.
Share the episode with your friends and visit our social networks:
TikTok: @boldcreatorsclub
Instagram: @boldcreators.club
Website: https://boldcreators.club/
We cover the simplest concepts in the NFT world with practical examples. We talk about blockchains, crypto punks and the Bored Ape Yacht Club, as well as collections such as artist Beeple's "Everydays" project.
Share the episode with your friends and visit our social networks:
TikTok: @boldcreatorsclub
Instagram: @boldcreators.club
Website: https://boldcreators.club/
6 Minuten
In today's episode, we discuss the importance of influencer marketing on the music business and how TikTok has been leveraging careers.
We talk about Olivia Rodrigo's hit song, drivers license, and Adin Ross, the streamer that got to the Hip-Hop stars
Don't forget to rate us on Spotify and visit our social platforms. Links below:
TikTok - https://www.tiktok.com/@boldcreatorsclub
Youtube - https://www.youtube.com/channel/UCFmztzPiM5Y5fa3V51dR6IQ/featured
Linkedin - https://www.linkedin.com/company/bold-creators-club
Website - https://boldcreators.club/
We talk about Olivia Rodrigo's hit song, drivers license, and Adin Ross, the streamer that got to the Hip-Hop stars
Don't forget to rate us on Spotify and visit our social platforms. Links below:
TikTok - https://www.tiktok.com/@boldcreatorsclub
Youtube - https://www.youtube.com/channel/UCFmztzPiM5Y5fa3V51dR6IQ/featured
Linkedin - https://www.linkedin.com/company/bold-creators-club
Website - https://boldcreators.club/
9 Minuten
Live Shopping has taken over the internet and is becoming the main form of promotion and selling for many brands. Livestreaming in Brazil became important for almost every area, from gaming to sports, and it is expected to keep growing.
Livestreaming eCommerce is the new big thing for brands. This is the combination of three distinct factors:
The growth of TikTok around the world;
The rise of the influencers;
The brand needs to differentiate itself from others.
China is already ahead on livestreaming eCommerce, but studies show that the biggest markets for this type of content are India and Brazil.
In China, Live Shopping is already common. Forbes estimates that the industry will earn around $60 billion annually. In 2019, around 37% of all online shopping was made during or because of Live shopping. In 2020, Taobao’s annual Single-Day Global Shopping Festival accounted for $6 billion in sales thanks to livestreaming eCommerce.
Don't forget to check out our social media channels:
Livestreaming eCommerce is the new big thing for brands. This is the combination of three distinct factors:
The growth of TikTok around the world;
The rise of the influencers;
The brand needs to differentiate itself from others.
China is already ahead on livestreaming eCommerce, but studies show that the biggest markets for this type of content are India and Brazil.
In China, Live Shopping is already common. Forbes estimates that the industry will earn around $60 billion annually. In 2019, around 37% of all online shopping was made during or because of Live shopping. In 2020, Taobao’s annual Single-Day Global Shopping Festival accounted for $6 billion in sales thanks to livestreaming eCommerce.
Don't forget to check out our social media channels:
9 Minuten
In this episode, we talk about the biggest marketing trends for 2022. From the change to vertical videos to NFT's, here are our 10 predictions for the year.
Don't forget to rate us on Spotify and visit our social platforms. Links below:
TikTok - https://www.tiktok.com/@boldcreatorsclub
Youtube - https://www.youtube.com/channel/UCFmztzPiM5Y5fa3V51dR6IQ/featured
Linkedin - https://www.linkedin.com/company/bold-creators-club
Website - https://boldcreators.club/
Don't forget to rate us on Spotify and visit our social platforms. Links below:
TikTok - https://www.tiktok.com/@boldcreatorsclub
Youtube - https://www.youtube.com/channel/UCFmztzPiM5Y5fa3V51dR6IQ/featured
Linkedin - https://www.linkedin.com/company/bold-creators-club
Website - https://boldcreators.club/
11 Minuten
2022 is here and it's time to reflect on our favourite influencer marketing & social media campaigns of 2021.
In this episode, we talk about the amazing long time campaigns between Sthefane Matos and Americanas.
We also talk about Fritz Meinecke, one of the biggest YouTubers in Germany, and the show 7 vs. Wild with the company Rhinoshield.
Check out our social media channels and visit our website. Links below:
TikTok - https://www.tiktok.com/@boldcreatorsclub
Youtube - https://www.youtube.com/channel/UCFmztzPiM5Y5fa3V51dR6IQ/featured
Linkedin - https://www.linkedin.com/company/bold-creators-club
Website - https://boldcreators.club/
In this episode, we talk about the amazing long time campaigns between Sthefane Matos and Americanas.
We also talk about Fritz Meinecke, one of the biggest YouTubers in Germany, and the show 7 vs. Wild with the company Rhinoshield.
Check out our social media channels and visit our website. Links below:
TikTok - https://www.tiktok.com/@boldcreatorsclub
Youtube - https://www.youtube.com/channel/UCFmztzPiM5Y5fa3V51dR6IQ/featured
Linkedin - https://www.linkedin.com/company/bold-creators-club
Website - https://boldcreators.club/
9 Minuten
2022 is here and it's time to reflect on our favourite influencer marketing & social media campaigns of 2021.
In this episode, we talk about the amazing Netflix show, Lupin, and its campaign with football players ahead of the EURO 2021 on Instagram.
We also talk about Podpah, the biggest podcast in Brazil, and the campaign with the soda company Guaraná for its 100th birthday.
Check out our social media channels and visit our website. Links below:
TikTok - https://www.tiktok.com/@boldcreatorsclub
Youtube - https://www.youtube.com/channel/UCFmztzPiM5Y5fa3V51dR6IQ/featured
Linkedin - https://www.linkedin.com/company/bold-creators-club
Website - https://boldcreators.club/
In this episode, we talk about the amazing Netflix show, Lupin, and its campaign with football players ahead of the EURO 2021 on Instagram.
We also talk about Podpah, the biggest podcast in Brazil, and the campaign with the soda company Guaraná for its 100th birthday.
Check out our social media channels and visit our website. Links below:
TikTok - https://www.tiktok.com/@boldcreatorsclub
Youtube - https://www.youtube.com/channel/UCFmztzPiM5Y5fa3V51dR6IQ/featured
Linkedin - https://www.linkedin.com/company/bold-creators-club
Website - https://boldcreators.club/
7 Minuten
Some things to keep in mind when expanding with the help of influencer marketing:
You should not enter a new country as a brand only based on the influencers - nevertheless, a huge amount of influencers in your niche are a strong signal that you could find your audience in that new country. I would always invest in community building first, this will become super valuable in the long term, if you only focus on sales first it'll be very hard to become a love brand. Culturize and localize all content - this signals the audience that you fully invest in their home countries!
Visit our website at: https://boldcreators.club/
You should not enter a new country as a brand only based on the influencers - nevertheless, a huge amount of influencers in your niche are a strong signal that you could find your audience in that new country. I would always invest in community building first, this will become super valuable in the long term, if you only focus on sales first it'll be very hard to become a love brand. Culturize and localize all content - this signals the audience that you fully invest in their home countries!
Visit our website at: https://boldcreators.club/
13 Minuten
There are three ways a brand can contact an influencer:
- Working with an agency;
- Having an in-house influencer marketing team;
- Contacting the influencer directly.
In this episode, we discuss the best option for each brand.
Visit our website at: https://boldcreators.club/
- Working with an agency;
- Having an in-house influencer marketing team;
- Contacting the influencer directly.
In this episode, we discuss the best option for each brand.
Visit our website at: https://boldcreators.club/
9 Minuten
The most common and most often mistake that brands that aren't experienced in influencer marketing make is to treat influencer marketing like paid ads. They ignore that the influencer is another stakeholder - unlike on paid ads where you can basically post what you want. So you need to pay attention to the influencer's agenda.
Brands also often miss the USP of an influencer. The influencer's main value is the trust he gets from the community.
Check out all the mistakes brands make when dealing with influencer marketing and how to avoid falling for those mistakes.
If you want to know more, visit our website at: https://boldcreators.club/
Check out our social media:
TikTok: https://www.tiktok.com/@boldcreatorsclub?lang=pt-BR
Instagram: https://www.instagram.com/leo.garbin/
Linkedin: https://www.linkedin.com/company/bold-creators-club
Blog: https://boldcreators.club/blog/
Brands also often miss the USP of an influencer. The influencer's main value is the trust he gets from the community.
Check out all the mistakes brands make when dealing with influencer marketing and how to avoid falling for those mistakes.
If you want to know more, visit our website at: https://boldcreators.club/
Check out our social media:
TikTok: https://www.tiktok.com/@boldcreatorsclub?lang=pt-BR
Instagram: https://www.instagram.com/leo.garbin/
Linkedin: https://www.linkedin.com/company/bold-creators-club
Blog: https://boldcreators.club/blog/
15 Minuten
Paid Ads allow brands to produce ads integrated into the internet environment while leveraging social media platforms like Facebook or Instagram as well as other websites where content can be sponsored by particular companies.
Options range from text and photo module ads, all the way up to a user’s “news feed” advertising directly by native advertisers using this more engaging medium as opposed to just standard web advertising on other sites with less interactivity.
With Paid Ads, companies get more reach, but numbers are not everything.
Influencer Marketing is what provides the true connexion between the communities and the brands. When used right, Influencer Marketing is a powerful tool.
Both forms of marketing have advantages and disadvantages.
In this episode, we run deep through each one.
Check out the links below to know more:
Website: https://boldcreators.club/
TikTok: https://www.tiktok.com/@boldcreatorsclub
Instagram: https://www.instagram.com/boldcreatorsclub/
Youtube: https://www.youtube.com/channel/UCFmztzPiM5Y5fa3V51dR6IQ/featured
Blog: https://boldcreators.club/blog/
Options range from text and photo module ads, all the way up to a user’s “news feed” advertising directly by native advertisers using this more engaging medium as opposed to just standard web advertising on other sites with less interactivity.
With Paid Ads, companies get more reach, but numbers are not everything.
Influencer Marketing is what provides the true connexion between the communities and the brands. When used right, Influencer Marketing is a powerful tool.
Both forms of marketing have advantages and disadvantages.
In this episode, we run deep through each one.
Check out the links below to know more:
Website: https://boldcreators.club/
TikTok: https://www.tiktok.com/@boldcreatorsclub
Instagram: https://www.instagram.com/boldcreatorsclub/
Youtube: https://www.youtube.com/channel/UCFmztzPiM5Y5fa3V51dR6IQ/featured
Blog: https://boldcreators.club/blog/
11 Minuten
A recent study found that consumers who engage with online reviews are more likely to purchase from the company, as well as recommend it in person or mention them on social media pages like Facebook. UGC (User-Generated Content) has been known by many different names such as “online reviews” when discussing their impact within eCommerce companies.
When the pandemic hit, many consumers became less influenced by advertising and marketing. Brands have struggled to keep up with this change in consumer behaviour as it becomes more difficult for them than before due to their customers being so polarized about how they feel about different products or services these days – some will buy no matter what while others won’t even step foot into your store if you don’t carry something specific down from catalogues!
In this episode, we discuss why User-Generated content is one of the most important aspects of marketing.
Follow our social media and visit our website:
- Instagram: https://www.instagram.com/boldcreatorsclub/
- Linkedin: https://www.linkedin.com/company/bold-creators-club/
- Website: https://boldcreators.club
When the pandemic hit, many consumers became less influenced by advertising and marketing. Brands have struggled to keep up with this change in consumer behaviour as it becomes more difficult for them than before due to their customers being so polarized about how they feel about different products or services these days – some will buy no matter what while others won’t even step foot into your store if you don’t carry something specific down from catalogues!
In this episode, we discuss why User-Generated content is one of the most important aspects of marketing.
Follow our social media and visit our website:
- Instagram: https://www.instagram.com/boldcreatorsclub/
- Linkedin: https://www.linkedin.com/company/bold-creators-club/
- Website: https://boldcreators.club
11 Minuten
The biggest threat facing humanity might be climate change. Science has been warning us for a while, and as the years have gone by, we’ve heard more calls to grow sustainably despite this danger.
Organizations are beginning to understand that the use of social media influencers to spread messages through social media might just be the key to reaching a broader audience.
This passage is very informative but can lack engagement or creativity due to its straightforward nature about environmental threats such as climate change which many people already know about it given how often news reports cover it ad nauseam in every possible sense of the phrase. The addition of creative language, through social media influencers, that makes allusions towards what could happen if action isn’t taken would help engage readers who are less familiar with these topics.
In this episode, we discuss the possibilities that influencers bring to the table on the discussion about environmental causes.
Follow our social media and visit our website:
- Instagram: https://www.instagram.com/boldcreatorsclub/
- Linkedin: https://www.linkedin.com/company/bold-creators-club/
- Website: https://boldcreators.club
Organizations are beginning to understand that the use of social media influencers to spread messages through social media might just be the key to reaching a broader audience.
This passage is very informative but can lack engagement or creativity due to its straightforward nature about environmental threats such as climate change which many people already know about it given how often news reports cover it ad nauseam in every possible sense of the phrase. The addition of creative language, through social media influencers, that makes allusions towards what could happen if action isn’t taken would help engage readers who are less familiar with these topics.
In this episode, we discuss the possibilities that influencers bring to the table on the discussion about environmental causes.
Follow our social media and visit our website:
- Instagram: https://www.instagram.com/boldcreatorsclub/
- Linkedin: https://www.linkedin.com/company/bold-creators-club/
- Website: https://boldcreators.club
15 Minuten
Brands at large are beginning to embrace the concept of influencer marketing and it is primarily because of its ability to drive a higher return on investment. The majority of marketers have begun to agree upon the power of influencer marketing in terms of generating both, quality traffic and customers. This is where micro-influencers and macro-influencers emerge. Micro-influencers generate 7x more engagement than the average macro-influencers. The key to their success lies with their followers, who have a genuine interest in the content generated by them. This furthermore implies, that their followers are more likely to engage with the content posted by them, even if it is apparent that it is sponsored.
Read the full article on the subject here: https://boldcreators.club/micro-influencers-or-macro-influencers-better/
Follow Bold Creators Club on all social media in the links below:
Instagram: https://www.instagram.com/boldcreatorsclub/
TikTok: https://www.tiktok.com/@boldcreatorsclub?lang=pt-BR
Linkedin: https://www.linkedin.com/company/bold-creators-club
Read the full article on the subject here: https://boldcreators.club/micro-influencers-or-macro-influencers-better/
Follow Bold Creators Club on all social media in the links below:
Instagram: https://www.instagram.com/boldcreatorsclub/
TikTok: https://www.tiktok.com/@boldcreatorsclub?lang=pt-BR
Linkedin: https://www.linkedin.com/company/bold-creators-club
16 Minuten
This episode treats the Do’s and Dont’s when looking for the perfect influencer for your campaign.
For further research we recommend:
https://boldcreators.club/8-dos-and-donts-for-perfect-influencer/
Let's connect!
Linkedin: linkedin.com/company/bold-creators-club
Instagram: instagram.com/boldcreatorsclub
TikTok: tiktok.com/@boldcreatorsclub
email: florian@boldcreators.club
Some context for the episode:
The more experience you have, the better. A targeting specialist who has established relationships with audiences that are interested in your product is something to be valued.
Here are some tips on how to begin the perfect influencer hunt!
Use search engines to look for the perfect influencer for your campaign
Many of us are familiar with the idea that influencers can make or break brands.
Why not take a look at which fashion Instagram influencers have been getting people talking this year? Simply Google “top fashion influencers” or “fashion influencers on Instagram” and you will find all sorts of articles about who’s on top.
Search for Hashtags
If you don’t know where to find your target audience, take a look at who is following the right people.
Yes, while Instagram has simplified interactions with other users by providing hashtags that categorize content collections and aiding in search algorithms for ranking posts (even if they are not using tags), there are still opportunities that slip through the cracks due to improper usage of these tools.
Search for Niche influencers
You can follow these niche influencers and get recommendations for other accounts that they like or have interacted with in the past. You will also be given more options if your own account has liked posts from this person before as well.
It’s very easy, however, with one tap in settings under “following” then press “subscribe” next to any person they recommend as well-worth following!
Check what competitors are doing
Study your competitors’ advertising by paying close attention to their posts on social media. From there, you should also compare and contrast the content with other similar accounts that are in a different industry.
Use tools to facilitate the search
You can use tools to help you search for the best influencer for your campaign.
Platforms like trendHero are perfect for this, as they give you a History of previous sponsorships the influencer has taken.
Don’t choose based only on Engagement Rate
Influencer marketing is all about choosing the right people to work with, but Engagement Rate can’t be your only criteria. If you search by “ER > 5%,” there may be many hidden gems that will never get found because they didn’t have enough engagement.
There are 3 major factors when it comes to only analyze an influencer based on Engagement Rate:
Fake engagement (fake likes and spammy comments);
The size of your following determines how much you should charge per post based on Engagement Rate (Earnings Per Reach);
The CPM of an influencer.
Lastly, don’t go only for macro or mega influencers and consider reaching out to an influencer marketing agency!
Read more: https://boldcreators.club/8-dos-and-donts-for-perfect-influencer/
For further research we recommend:
https://boldcreators.club/8-dos-and-donts-for-perfect-influencer/
Let's connect!
Linkedin: linkedin.com/company/bold-creators-club
Instagram: instagram.com/boldcreatorsclub
TikTok: tiktok.com/@boldcreatorsclub
email: florian@boldcreators.club
Some context for the episode:
The more experience you have, the better. A targeting specialist who has established relationships with audiences that are interested in your product is something to be valued.
Here are some tips on how to begin the perfect influencer hunt!
Use search engines to look for the perfect influencer for your campaign
Many of us are familiar with the idea that influencers can make or break brands.
Why not take a look at which fashion Instagram influencers have been getting people talking this year? Simply Google “top fashion influencers” or “fashion influencers on Instagram” and you will find all sorts of articles about who’s on top.
Search for Hashtags
If you don’t know where to find your target audience, take a look at who is following the right people.
Yes, while Instagram has simplified interactions with other users by providing hashtags that categorize content collections and aiding in search algorithms for ranking posts (even if they are not using tags), there are still opportunities that slip through the cracks due to improper usage of these tools.
Search for Niche influencers
You can follow these niche influencers and get recommendations for other accounts that they like or have interacted with in the past. You will also be given more options if your own account has liked posts from this person before as well.
It’s very easy, however, with one tap in settings under “following” then press “subscribe” next to any person they recommend as well-worth following!
Check what competitors are doing
Study your competitors’ advertising by paying close attention to their posts on social media. From there, you should also compare and contrast the content with other similar accounts that are in a different industry.
Use tools to facilitate the search
You can use tools to help you search for the best influencer for your campaign.
Platforms like trendHero are perfect for this, as they give you a History of previous sponsorships the influencer has taken.
Don’t choose based only on Engagement Rate
Influencer marketing is all about choosing the right people to work with, but Engagement Rate can’t be your only criteria. If you search by “ER > 5%,” there may be many hidden gems that will never get found because they didn’t have enough engagement.
There are 3 major factors when it comes to only analyze an influencer based on Engagement Rate:
Fake engagement (fake likes and spammy comments);
The size of your following determines how much you should charge per post based on Engagement Rate (Earnings Per Reach);
The CPM of an influencer.
Lastly, don’t go only for macro or mega influencers and consider reaching out to an influencer marketing agency!
Read more: https://boldcreators.club/8-dos-and-donts-for-perfect-influencer/
