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TikTok Talk - die erfolgreichsten Marken im TikTok Business Archiv

63 Episoden
4 Minuten
Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about Meta and its new blue badge you can get with a subscription. Also, they'll share with us how TikTok has created a new program to make creators gain more money. Lastly, they'll inform us about the new feature Twitch added to their site to help accounts be noticed. #NewsOfTheDay
4 Minuten
Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about Meta looking for new revenue sources after crashing ideals with Apple. Also, they'll share with us how Europe will set up rules for social media apps (like TikTok, Twitter, and Instagram) in order to secure young audiences. Lastly, they'll inform us about the new feature TikTok added to their feed to help accounts be noticed. #NewsOfTheDay
5 Minuten
Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about Twitter allowing Cannabis related ads on their site. Also, they'll share with us the plans former Twitter workers have to open a new platform free of Elon Musk: Spill. Lastly, they'll share with us the news about people falling in love with bots in the app Replika and how Gen Z seems indifferent to dating. #NewsOfTheDay
5 Minuten
Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about Microsoft shutting off their not so well-known enterprise networking service: Yammer, and how this was so similar to LinkedIn and still failed. Also, they'll share with us the plans Hyundai and Kia have to avoid getting more cars stolen after the viral Kia challenge on TikTok. Lastly, they'll surprise us with the new method Chinese streamers do their lives to gain bigger donations.
4 Minuten
Welcome to Bold & Daily! In today's episode, Tim and Alex will tell us about Rihanna doing the smartest marketing move ever at Super Bowl (subtle, but explosive) and how this raised Fenty Beauty's popularity in just one day. Also, they'll share with us the plans Amazon has in mind to promote products and how this plan has worked for another brand in China. Lastly, they'll give their thoughts about the decrease in interest in AI illustration apps and what it's causing it.
4 Minuten
Welcome to the new section of Inside Bold Creators club: Bold & Daily! This section brings you the hottest and most recent news from the marketing world. In this episode, Tim and Alex, the hosts of this show, will talk about the problems the app BeReal is having. Apparently, less than half of its users are active nowadays and, while this app decreases in numbers, LinkedIn is rising more than ever. Will this be the end for the showing authentic life app? Let's find out!
1 Stunde 21 Minuten
In today's episode, we have a super special guest: Alessandro Bogliari! He's the co-founder and CEO at The Influencer Marketing Factory Agency. He will share with us the story behind this agency's foundation, insights about its successful campaign for Springfree Trampolines, and his thoughts on new Chinese trends that may come one day to the western market. Apart from that, Alessandro uses his experience to comment on diverse topics, such as NFTs, AI marketing, virtual influencers, and much more. 

Here's Alessandro and The Influencer Marketing Factory's contact and social media:

LinkedIn: http://www.linkedin.com/in/alessandrobogliari/   

The Influencer Marketing Factory's website: http://theinfluencermarketingfactory.com/ 

The influence factor Podcast: http://bit.ly/3YcXXuf  (A super interesting and fun podcast about influencer marketing, and has a lot of awesome guests too!)

#boldcreatorsclub #podcast #trendingcontent #chinesetrends #influencermarketing #marketing
44 Minuten
Isadora Prado is the strategy director at Ogilvy in Brazil. She manages with her team the marketing planning of some brands, Magalu being her main client. In this podcast, Isadora will talk about her experience working with the great virtual influencer "Lu" from Magalu and the preparations she has while planning the big Black das Blacks every year (an activity done for Black Friday). Also, she will share how Ogilvy won the Cannes Lions 2022 and the emotions lived during the event. Overall, Isadora possesses valuable knowledge related to marketing due to her years of experience. We're sure you'll learn about it with her! Isadora's LinkedIn: (https://www.linkedin.com/in/isadora-prado/)  #LuFromMagalu #LuDoMagalu #BlackFriday #BlackdasBlacks #BCC #Interview
51 Minuten
Today we have an interview with Philip Wolff and Philip Papendieck, who are founders of Intermate, one of the most important influencer agencies in Germany. We start talking about Intermate's projects that have been awarded, why those projects worked so well, and how they got an investor for their project. Then, we deepen on how an influencer agency actually works. Wolff and Papendiek explain the relationship they create with influencers while working and also give tips to increase your number of followers. Intermate Website: https://www.intermate-group.de/
55 Minuten
Jessica Sloan (@jessiesloan) is the owner of a digital marketing/ talent management agency (@jessica_ovaa), based in Los Angeles. She is also the marketing director of LiCi Fit (@licifit), a fitness clothing brand.

Jessie begins by talking about LiCi Fit and the foundation of the brand, the creators of the company and the brand's understanding of social media. Jessie also talks about the brand has grown by working with influencers.

We also talk about how LiCi Fit had Kylie Jenner and Vanessa Hudgens wearing their pieces, leading to considerable growth in sales.

Jessie also talks about her role as a social media advisor and a talent manager, explaining her new course find. YOUR. 54, that guides influencers or aspiring influencers into setting up in the collaborations world. 

Visit Jessie's pages to know more: https://stan.store/Jessie

Visit our website at https://boldcreators.club/
55 Minuten
Maher Yassine (@maher.yass) is the CEO and manager of Uplift Management (@upliftmanagement), an American influencer management and influencer marketing company. The company specializes in talent management in the lifestyle, fitness, and beauty industries.

Maher begins by recounting one of his latest case studies, with the technology company Motorola on its first campaign with influencer marketing. He explains the problems the campaign suffered during production and the importance of an influencer marketing manager in a campaign. 

We talk about how Maher met Omar Bolden (@omar.bolden), 2016 SuperBowl champion, and his fiancée Candice (@candice), influencer and entrepreneur. Maher gives us insight into what it's like to manage the career of a couple of influencers.

Check out Uplift Management's website: https://www.uplift-management.com/

Visit our website at https://boldcreators.club/
30 Minuten
Today's topic focuses on the horror show that is Influencer Fraud. We talked about the evolution of social media and influencers and how influencer marketing was affected by Influencer fraud in the earlier days. We also discussed how brands can try to avoid falling into Influencer fraud and how agencies help with that process.

Don't forget to follow us on all of our social media platforms:

TikTok: @boldcreatorsclub

Instagram: @boldcreators.club

Website: https://boldcreators.club/
27 Minuten
In this week's episode, we discuss our favourite influencer products.

We talk about Dani Choma's eBook, KSI and Logan Paul's Prime Hydration, MrBeast's Burger and many other great examples.

Don't forget to visit our social platforms:

TikTok: @boldcreatorsclub

Instagram: @boldcreators.club

Website: https://boldcreators.club/
19 Minuten
In this week's episode, we discuss the impact of influencers in Online and Offline marketing campaigns, and how you can mix both.

We talk about the campaign between Sthe Matos and Americanas and the amazing campaign that Adidas ran offline and transport to online marketing.

Don't forget to visit our social platforms:

TikTok: @boldcreatorsclub

Instagram: @boldcreators.club

Website: https://boldcreators.club/
26 Minuten
In this week's episode, we enter the world of corporate influencers and how they helped brands to grow in competitive markets.

We talk about the importance of Elon Musk for Tesla, the power of corporate influencers like Casimiro for TNT Sports and Pipocando's beginning. 

Don't forget to visit our social platforms:

TikTok: @boldcreatorsclub

Instagram: @boldcreators.club

Website: https://boldcreators.club/