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5 Do's & 3 Dont's to find the perfect influencer

5 Do's & 3 Dont's to find the perfect influencer

TikTok Talk - die erfolgreichsten Marken im TikTok Business vor 4 Jahren

0:00

15:30

This episode treats the Do’s and Dont’s when looking for the
perfect influencer for your campaign.

For further research we recommend:

https://boldcreators.club/8-dos-and-donts-for-perfect-influencer/

Let's connect!

Linkedin: linkedin.com/company/bold-creators-club

Instagram: instagram.com/boldcreatorsclub

TikTok: tiktok.com/@boldcreatorsclub

email: florian@boldcreators.club

Some context for the episode:

The more experience you have, the better. A targeting specialist
who has established relationships with audiences that are
interested in your product is something to be valued.

Here are some tips on how to begin the perfect influencer hunt!

   Use search engines to look for the perfect
influencer for your campaign

Many of us are familiar with the idea that influencers can make
or break brands.

Why not take a look at which fashion Instagram influencers have
been getting people talking this year? Simply Google “top fashion
influencers” or “fashion influencers on Instagram” and you will
find all sorts of articles about who’s on top.

   Search for Hashtags

If you don’t know where to find your target audience, take a look
at who is following the right people.

Yes, while Instagram has simplified interactions with other users
by providing hashtags that categorize content collections and
aiding in search algorithms for ranking posts (even if they are
not using tags), there are still opportunities that slip through
the cracks due to improper usage of these tools.

   Search for Niche influencers

You can follow these niche influencers and get recommendations
for other accounts that they like or have interacted with in the
past. You will also be given more options if your own account has
liked posts from this person before as well.

It’s very easy, however, with one tap in settings under
“following” then press “subscribe” next to any person they
recommend as well-worth following!

   Check what competitors are doing

Study your competitors’ advertising by paying close attention to
their posts on social media. From there, you should also compare
and contrast the content with other similar accounts that are in
a different industry.

   Use tools to facilitate the search

You can use tools to help you search for the best influencer for
your campaign.

Platforms like trendHero are perfect for this, as they
give you a History of previous sponsorships the influencer has
taken.

   Don’t choose based only on Engagement Rate

Influencer marketing is all about choosing the right people to
work with, but Engagement Rate can’t be your only criteria. If
you search by “ER > 5%,” there may be many hidden gems that
will never get found because they didn’t have enough
engagement.

There are 3 major factors when it comes to only analyze an
influencer based on Engagement Rate:

Fake engagement (fake likes and spammy comments);

The size of your following determines how much you should
charge per post based on Engagement Rate (Earnings Per Reach);

The CPM of an influencer.

Lastly, don’t go only for macro or mega influencers and consider
reaching out to an influencer marketing agency!

Read more:
https://boldcreators.club/8-dos-and-donts-for-perfect-influencer/