From @Justinbieber to @lilbieber: Inside Justin's Rebranding, SKYLRK Launch, and Personal Struggles

Justin Bieber BioSnap a weekly updated Biography.

Justin Bieber has been at the center of both public fascination and
media scrutiny over the past several days. Earlier this week, he
set social media on fire after changing his longstanding Instagram
username from @Justinbieber to @lilbieber, marking the first time
he made such a switch since his meteoric rise to stardom. This
unexpected rebrand came just as he intensified promotion for his
new fashion line, SKYLRK. According to People and AOL, Bieber has
been dropping teasers for the brand on his Instagram, sharing sneak
peeks of hoodies, sunglasses, and vibrant slide sandals, while the
official SKYLRK account remains post-free and the website locked
behind a password. The move came on the heels of Bieber’s very
public split from his former clothing label Drew House. He urged
fans to stop supporting Drew House, declaring it no longer
represents him or his family, and made clear that Drew is now in
his rearview mirror.

SKYLRK is also drawing attention for more personal reasons. Some
fans and outlets like Page Six noticed the similarities between
Bieber’s new accessories and certain items from Rhode—the beauty
line run by his wife, Hailey Bieber. Hailey herself appears to have
had input on SKYLRK’s designs, even teasing her involvement on her
own social channels earlier in the spring.

Professionally, Bieber made headlines for a rare surprise stage
appearance during the second stop of SZA and Kendrick Lamar’s Grand
National Tour at Sofi Stadium. The TBS News reports that his cameo
sent fans into a frenzy and reignited conversations about Bieber’s
possible return to touring. Rumors of a 2025 world tour have been
circulating, and TikTok buzz suggests that locations and ticket
drop dates could be imminent, though there’s no official
confirmation from Bieber or his team yet.

On the personal front, however, things are turbulent. TMZ detailed
a recent public outburst by Bieber that has fueled speculation
about trouble in his marriage. Dr. Drew, speaking to TMZ, publicly
wondered if the root cause was drama at home, possibly exacerbated
by the high-pressure duo-parenting situation now that the couple
are parents. Hailey Bieber was seen without her wedding ring, and
Justin hinted at the “silent treatment” at home, fueling further
breakup rumors. TikTok and fan chatter have been swift, with clips
of Bieber’s sometimes erratic public behavior going viral in recent
days, amplifying worries about his mental state.

All of this comes as nostalgia for early Bieber moments spikes,
with outlets like TMZ running flashback stories about his childhood
dreams and rapid ascent from Canadian busker to global superstar.
While some of these stories are lighthearted, the broader tone
surrounding Bieber is one of concern about his well-being as he
transitions out of one business, dives into another, and faces
potential upheaval in his personal life. As of June 28, 2025, his
every move—online or offstage—continues to command international
attention and speculation about what’s next for the pop icon.

Get the best deals https://amzn.to/3ODvOta

This content was created in partnership and with the help of
Artificial Intelligence AI