Justin Bieber's SWAG II: 44 Tracks of Pop Dominance, Family, and Personal Growth in 2025

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Justin Bieber has made headlines yet again with the surprise
release of his new album SWAG II, which dropped at midnight on
September 5, 2025. This release comes just two months after his
seventh studio album SWAG arrived in July, marking his most
prolific period since his 2021 project Justice. SWAG II is not a
typical sequel; it’s a sprawling, 44-track reissue packed with 23
bonus songs, instantly capturing attention both for its size and
its blend of styles from trap to R&B and even spiritual
reflection. Major outlets like Good Morning America and Elle have
spotlighted the album’s midnight release, while music sites note
that Bieber teased its arrival with a series of Instagram posts and
dramatic billboards lighting up places like Times Square and even
Iceland, where much of the album was reportedly recorded.

Critically, SWAG and SWAG II have reasserted Bieber’s pop dominance
after his brief hiatus and the blockbuster sale of his music
catalog in 2023. SWAG debuted at number two on the Billboard 200,
hitting nearly 200 million streams out of the gate. The lead single
Daisies also arrived strong at number two on the Hot 100 and became
his 27th top ten single in the US, tying him with legends like
Janet Jackson. Notably, the new tracks make direct references to
his family life, with Mother in You being his first song to
explicitly mention his son Jack, born in August 2024. Lines about
Jack and wife Hailey in songs like this have drawn fan and media
attention, especially as divorce rumors have circled the couple.
Bieber seems to tackle these tabloid narratives head-on with
heartfelt lyrics that emphasize stability and devotion.

On the public appearance front, both Justin and Hailey Bieber
skipped the high-profile MTV VMAs this week, despite his Best Pop
Artist nomination, instead opting to celebrate the album’s release
privately in New York with family. Paparazzi last spotted them
together with baby Jack shortly after SWAG II’s debut, and Elle
reports they shared new family photos on social media, fueling the
wholesome narrative.

Beyond music, Bieber is publicly supporting Hailey’s business as
Rhode, her skincare and makeup line, launches in Sephora stores
across North America. He posted about Rhode’s expansion using
lyrics from his new music, underscoring the crossover between his
family, business, and creative life. Hailey meanwhile continues to
speak openly about motherhood’s impact, recently telling Vogue that
Jack is her priority.

No interviews have been given yet about the new albums, and
speculation swirls online about a possible accompanying tour, but
so far, all Bieber’s statements remain strictly about music and
family, as reflected in his social media and recent public outings.
In short, Bieber’s SWAG II era is as much about creative output as
it is about family—an unmistakable shift for the pop superstar as
he moves into a new chapter under a brighter, more personal
spotlight.

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