Justin Bieber's Coachella Coup: $10M Payday, No Agent, New Era

Justin Bieber BioSnap a weekly updated Biography.

Justin Bieber dominated entertainment headlines this week with his
groundbreaking Coachella 2026 announcement that sent shockwaves
through the music industry. Good Morning America reported that the
pop superstar will headline the iconic festival alongside Sabrina
Carpenter and Karol G, marking his first time as a main headliner
at the desert gathering scheduled for April 10-12 and April 17-19,
2026.

What makes this announcement particularly noteworthy is how Bieber
secured the deal - Rolling Stone revealed he negotiated directly
with festival promoter Goldenvoice without an agent, earning a
staggering 10 million dollars over two weekends. Industry insiders
are calling it a groundbreaking move that showcases Bieber's
newfound business savvy and independence. The timing couldn't be
better, as he's riding high on the success of his experimental
albums Swag and Swag II, both released in 2025.

Wife Hailey Bieber immediately showed her support on Instagram
Stories with an enthusiastic post declaring "BIEBERCHELLA" complete
with excited emojis. The Rhode skincare founder's public
endorsement adds to what's clearly a celebratory moment for the
Bieber family, especially after they recently marked seven years of
marriage and their son Jack Blues Bieber's first birthday in
August.

Behind the scenes, Bieber has been making major business moves.
IMDB reports he recently parted ways with longtime business manager
Lou Taylor and hired Johnny Depp's financial advisor Edward White,
signaling a strategic shift in his financial management approach.
This comes after he sold his music catalog to Hipgnosis for over
200 million dollars and severed ties with his fashion brand Drew
House in April 2025.

Celebrity Net Worth now estimates Bieber's fortune at 200 million
dollars in 2025, more than double his 2017 net worth. The Coachella
deal represents not just a career milestone but a triumphant return
to major festival headlining after years of personal struggles and
career recalibration. With Swag climbing back into the Billboard
200's top five following the announcement, Bieber appears to be
entering what sources describe as an exciting new era where he's
fully in the driver's seat of his career.

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