Justin Bieber's Bold Moves: SKYLRK Launch, Catalog Sale, and Glimpses of Artistry

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Justin Bieber has had an intriguing few days filled with business
pivots, headline-grabbing social media activity, and a rare musical
moment. On Friday, June 6, he unveiled a bold new monochromatic
look and posted a string of moody selfies to Instagram, tagging his
newly-launched clothing brand SKYLRK. The singer lounged in rich
blue hues—oversized hoodie, leggings, and classic white
socks—offering followers a peek into his casual side, all while
watching sports with a friend. This SKYLRK launch is turning heads
for more than its style. The brand steps in right as Bieber
publicly and dramatically cut ties with Drew House, his previous
fashion label. In an April Instagram Story, Bieber urged fans not
to support Drew House, declaring it no longer represented him or
his family. Notably, his wife Hailey Bieber was involved in
SKYLRK’s design process, according to Page Six, even teasing her
favorite jacket on Instagram before the story expired. The details
of SKYLRK remain elusive—the website is password-protected and the
Instagram account is virtually empty—so, for now, speculation
swirls as to the label’s aesthetic and market ambitions.

Beyond fashion, Justin Bieber’s music catalogue continues to be big
business. Hipgnosis Songs Management acquired Bieber’s entire song
catalogue in January 2023, with this asset still making headlines
as Hipgnosis underwent further industry restructuring in 2025,
according to Wikipedia. While Bieber himself has not commented
recently, industry analysts continue to cite this massive deal
among the modern music world’s most significant rights sales. In
terms of wealth, while he’s not yet a billionaire, a recent YouTube
analysis pegs his fortune around 350 million dollars in 2025—thanks
to record sales, explosive tours, and investments in fashion and
tech.

On the public appearance front, Bieber was seen sharing sunset
snaps in St Andrews, Scotland, earlier this week, giving the local
Edinburgh beer a thumbs up—a gesture that generated over a million
Instagram likes, reports The Scotsman. In a quieter musical moment,
a short video posted on YouTube October 4 shows him playing the
song Walking Away at the piano, showcasing his stripped-down
artistry for fans and sparking plenty of nostalgic buzz. All in
all, Bieber’s week reveals a star doubling down on personal
branding, selectively sharing glimpses of his music, and remaining
front and center in both business dealings and the public
imagination.

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