Justin Bieber's Whirlwind Week: Fashion, Family, and a $10M Coachella Comeback

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Justin Bieber’s past few days have been a whirlwind, marked by
high-profile public appearances, ambitious business moves, family
drama, and a wave of social media chatter. In Los Angeles, Justin
was spotted courtside at a basketball game for The League, drawing
attention with what Telegrafi described as a messy look that barely
disguised his extensive tattoos and streetwear from his own
emerging fashion brand, SKYLRK. Arriving by SUV, he kept fans and
paparazzi at a distance, a move that comes amidst recent scrutiny
over a controversial interaction with his mother. Two weeks ago,
after his mom posted a lengthy prayer for his healing and
protection, Justin replied on social media with a post many
interpreted as cool, sparking fan concern and extensive online
debate. Daily Mail and Telegraph noted this mother-son dynamic
became one of the bigger gossip points this week, but the consensus
among fans is the drama is little more than family prayer writ
large on social media.

Businesswise, this is a defining week for Bieber. Reports from
outlets like AOL and PEOPLE confirm he is on the cusp of launching
SKYLRK, his new fashion line, after quietly stepping back from
promoting his older Drew House brand. Bieber has been actively
teasing SKYLRK on Instagram, sharing previews of sweatshirts,
eye-catching accessories, and even platform sandals. The account’s
following is growing even though it has not posted any official
content yet. Fans have noticed certain accessories—like a phone
case—closely resemble items from his wife Hailey Bieber’s recently
acquired Rhode beauty brand, fueling further social media
speculation and playful rivalry within the Bieber household.

Hailey herself is having a headline-grabbing moment. Her Rhode
brand was just acquired by e.l.f. Cosmetics for a staggering $1
billion, a deal that placed her squarely among the most successful
new beauty moguls. PEOPLE reported that Justin is, in private,
“beyond proud” and publicly shared her Instagram announcement post
to his millions of followers, though he kept his own words minimal
and let the moment be hers.

On the career front, Telegraph and multiple news sites announced
that Bieber is officially staging a comeback: his latest album
"Swag" just dropped and he is confirmed as the headliner for
Coachella 2026, locking in a record-breaking $10 million deal.
Insiders say the upcoming performance marks the start of a new era
for the pop star—a claim that, based on his reemergence and
industry buzz, carries genuine long-term significance. As social
media keeps humming over his every move, the headlines say it all:
Justin Bieber is back in the cultural driver’s seat, style mess and
all, and the next chapter may be his boldest yet.

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