Justin Bieber's Fashion Comeback: SKYLRK Brand Launch & Hailey's $1B Rhode Deal

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Fans of Justin Bieber have had plenty to talk about this past week
with news and buzz surrounding both his professional ventures and
personal life. Most notably Justin is gearing up for a return to
the fashion world teasing his new apparel and accessories brand
called SKYLRK. Throughout the past few days he has taken to
Instagram to share photos of items such as sweatshirts beanies bold
colored sunglasses phone cases and even platform slide sandals all
branded with the SKYLRK logo according to AOL. Curiously some
followers called attention to the fact that his blue phone case
looks a lot like The Lip Case from Rhode the beauty label run by
Justin’s wife Hailey Bieber but Justin seems unbothered by any
crossover. He also tagged SKYLRK’s Instagram in his bio and though
the brand page is still empty it has already begun to attract
attention from fans eager for its official launch. The fashion move
is significant not only because Justin’s last clothing project Drew
House earned cult status but also because the singer appears to be
winding down activity with Drew finally passing the creative
torch.

Speaking of Hailey the Biebers made major headlines after her brand
Rhode was acquired by beauty juggernaut e.l.f. Cosmetics for an
eye-popping $1 billion according to an exclusive from People
Magazine and confirmed by the Los Angeles Business Journal. Sources
close to Justin told People that he is “beyond proud” of Hailey’s
achievement and has been supportive from day one watching firsthand
as she built Rhode from scratch. He later shared a screenshot of
her announcement on his Instagram stories which Hailey responded to
with a heart emoji making their mutual support highly visible to
their massive audiences. This merger not only cements Hailey as one
of the beauty industry’s new power players but also puts the Bieber
name back in the business spotlight.

As for public appearances there have not been major red carpet or
concert events involving Justin himself in the past week and rumors
of new music remain unconfirmed. Speculation swirled online about
possible collaborations after his posts about fashion and fans
remain hopeful for another album but there is no official word from
his team or any trade publications. On social media Justin remains
active mostly in support of Hailey’s big Rhode deal and teasing
SKYLRK content to his forty million plus Instagram followers
sending both brand and relationship gossip into overdrive. For now
all eyes remain on the official launch details for SKYLRK and any
hint of Justin’s next musical move while the Biebers enjoy one of
their biggest business weeks yet.

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