Justin Bieber's Coachella Comeback: SKYLRK Launch, Twitch Streams, and a New Era

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Justin Bieber has had a headline-making week marked by high-profile
business moves, open conversations about his evolving personal
life, and frenzied excitement among fans for his imminent return to
the festival stage at Coachella. According to People and multiple
music outlets, Bieber surprised followers by joining the
livestreaming platform Twitch, offering behind-the-scenes looks at
intense studio rehearsals as he prepares for his first solo
headlining sets at Coachella 2026. These shows, set for April 11
and 18, sold out both weekends almost instantly following the
lineup announcement, where he shares top billing with Sabrina
Carpenter, Karol G, and Anyma. This is poised to be his most
significant stage appearance in years, with Bieber confirming that
he’ll debut live renditions of new material from his acclaimed
seventh studio album Swag, which industry insiders predict will
receive Grammy nominations when the nods are announced later this
week.

In recent livestreams, Bieber has been candid about grappling with
his past habits, sharing heartfelt reflections on unlearning old
patterns and embracing vulnerability—“Being vulnerable can be
really scary,” he confided to fans, “but we get to change those
things, which is nice.” He’s also been transparent about the
physical and emotional toll of touring; during a Twitch broadcast,
he admitted that the prospect of another world tour “sounds super
daunting,” adding, “I really want to do spot dates, where I just
pick maybe a city and do a couple shows, and not commit to a whole
two-year run.” For now, Bieber’s sole live focus is Coachella,
where he plans to blend new tracks with classics, giving fans a
first proper taste of the Swag era live.

Bieber’s business profile is surging thanks to the launch of his
high-end streetwear label SKYLRK. As reported by CEO Today, the
first collection had a meteoric sellout, spotlighting Bieber’s
evolution from pop star to fashion entrepreneur and signaling a
strategic shift towards refined, minimalist aesthetics. This marks
a significant move beyond his earlier Drew House brand, placing him
at the forefront of luxury-adjacent celebrity fashion. Bieber’s
stewardship of SKYLRK—fully owned and operated under his personal
management—has already earned comparisons to Rihanna’s Fenty and
Kanye West’s Yeezy, suggesting his business legacy could ultimately
rival his musical one.

The synergy with Hailey Bieber remains strong: she continues to
drive her Rhode skincare line, which made waves with a sale that
Bloomberg says set new beauty industry standards. Their joint focus
on family and wellness is evident too—Bieber took a pause from
rehearsals last week to cheer on the Toronto Blue Jays at the World
Series with Hailey and their 14-month-old son Jack, showcasing a
more grounded and relatable side of celebrity life. On social
media, the Coachella hype was amplified when Hailey posted
“BIEBERCHELLA!!!!!!!!! :)” with the festival lineup, a moment that
rapidly trended across platforms.

In sum, this week’s headlines—Bieber’s Twitch transparency,
Coachella debut prep, SKYLRK’s breakout success, and intimate
glimpses into his life with Hailey—point to an artist and
entrepreneur fully in command of his next chapter, with potential
long-term implications for both his brand and his legacy. All
business developments and statements referenced here are verified
by recent reporting from People, CEO Today, and music news
organizations; speculation about upcoming collaborations and Grammy
recognition is clearly noted as such by industry sources.

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