Justin Bieber's Fashion Pivot: From Drew House Exit to SKYLRK Launch with Hailey

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Justin Bieber has kept the spotlight buzzing over the past week
with a flurry of public appearances in New York City alongside
Hailey Bieber. The pair were seen together at a Lakers versus
Knicks game in Madison Square Garden and were later photographed
sharing an intimate dinner at The Corner Store before enjoying a
date night at the IPIC movie theater. According to Us Weekly and
People, Justin appears “happier than he’s been in a long time,”
prioritizing comfort and authenticity in public, even if it means
leaving the spa shirtless and unfazed by public scrutiny. Despite
skipping the 2025 Grammy Awards for the second year in a row,
sources emphasize that Justin and Hailey’s marriage remains solid,
with strong mutual support and a focus on maintaining their privacy
amid relentless public attention.

Professionally, the most significant news is Justin’s exit from his
previous fashion venture, Drew House. He made headlines by
announcing on Instagram that he is no longer associated with the
brand, stating, “Drew House does not reflect me, my family, or my
life.” While the Instagram story was quickly deleted, speculation
arose about his reasons. However, GQ and India Today confirm Justin
has since turned his creative ambitions toward a new fashion label
called SKYLRK. Launched in July, SKYLRK is a collaborative project
with Hailey actively participating in streetwear design and
creative direction. She describes the process as “super fun and
collaborative,” and Justin reportedly maintains full creative
control, working closely with Pink Dolphin co-founder Neima Khaila.
The couple have hinted at inspiration drawn from their family life,
including their now 15-month-old son, Jack Blues, who remains
largely out of the spotlight as they continue to balance public
careers with parental privacy.

Business headlines have reignited debate over Justin’s financial
situation, particularly after the explosive May 2025 TMZ special
and reports in People that he sold his entire song catalog for $200
million to Hipgnosis. The documentary alleges the sale was prompted
by looming financial collapse—claims that Justin’s representatives
declined to comment on. Further, his musical royalties have now
become part of tokenized IP assets on platforms like Aria Protocol,
integrating his catalog into crypto-financial markets, a move
widely viewed as innovative but also symbolic of larger shifts in
artist revenue streams.

Standing amid ongoing health rumors, various outlets like IMDb and
Celebrating The Soaps have cast a spotlight on his frail appearance
at recent events, prompting concern among fans and speculation
about his well-being. Friends and Hailey reportedly remain very
supportive, while sources underscore that Justin is prioritizing
self-care, creative fulfillment, and time with family. On social
media, both Biebers continue to uplift one another, with Justin
expressing immense pride over Hailey’s recent success: her skincare
brand Rhode was acquired for $1 billion by e.l.f. Beauty—a landmark
deal Hailey says Justin “witnessed from the very beginning.”

In sports news, the couple’s joint appearance cheering on the
Toronto Blue Jays during the World Series reignited his Canadian
pride and further showcased their united public front. In sum,
while questions linger about Justin’s health and finances, his
focus appears squarely on creative ventures, marriage, and
fatherhood, with major moves in both fashion and music IP setting
the stage for an evolving public narrative.

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