Justin Bieber's New Era: Clean-Shaven, Fashion-Forward, and Music-Focused at 31

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Justin Bieber has kept the world’s attention fixed squarely on him
these past few days with a remarkable blend of fashion pivots,
business intrigue, health challenges, and family milestones. The
most viral moment came as the 31-year-old superstar arrived
beard-free alongside Hailey Bieber at Game 3 of the 2025 World
Series at Dodger Stadium. According to IMDb and Just Jared, this
fresh-faced public appearance—cheering for his beloved Toronto Blue
Jays—was widely interpreted as a reset for Bieber’s image and
quickly made him a trending topic across social media and
entertainment sites. He wore a custom Blue Jays jersey, launched
some playful shade at Shohei Ohtani, and reminded fans that he
remains as comfortable in the front row of major sporting events as
he is onstage.

Simultaneously, Bieber’s business world is buzzing. After
announcing via Instagram Stories that he is no longer involved with
his former streetwear label Drew House—stating it no longer
reflects him, Hailey, or their life, a move confirmed by reporting
from PEOPLE and detailed podcasts—he’s focused on his new apparel
and accessories line, SKYLRK. AOL and PEOPLE report that Bieber has
teased the brand heavily on Instagram, showcasing pieces such as
bold platform sandals, sweatshirts, and a notably similar phone
case to that of Hailey’s Rhode beauty line—fuel for both family
synergy and some social media side-eye. So far, there’s no official
launch date for SKYLRK, but interested fans can already sign up for
updates.

On the personal front, Bieber and Hailey’s family life has also
been in the spotlight. The couple celebrated the birth of their
first son, Jack Blues, in August 2024, and Hailey’s own ambitions
continue to ascend—E.L.F. Beauty acquired Rhode for a
headline-making one billion dollars in May, as reported by PEOPLE
and confirmed by business press. Hailey steps into new roles as
chief creative officer and head of innovation for the merged
brand.

But not everything has been smooth sailing. Justin took a spill
from his Onewheel electric skateboard and suffered a rib injury,
which he described on Twitch as “gnarly” and still affecting his
performance in both daily life and music rehearsals. With these
hurdles, Bieber’s inner circle, according to some unconfirmed
tabloid reports, have voiced concern about personal and
professional pressures mounting, but spokespersons have publicly
refuted any serious financial or health crises.

With Coachella 2026 on the horizon—where he will headline alongside
Sabrina Carpenter and Karol G—Justin is preparing for an emphatic
return to music, streaming his creative process and new material on
social media and stoking rumors about a comeback album and world
tour. Collaborators like producer Mk.gee confirm studio work is
well underway. For Justin Bieber, a new era is beginning—marked by
a clean face, a fashionable pivot, and, if industry insiders are
right, a much-anticipated musical renaissance.

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