Smelling The Flowers With MIKE HRANICA From THE DEVIL WEARS PRADA

Two decades into their career, Ohio metalcore outfit The Devil
Wears Prada are still intent on exploring their sonic boundaries.
Despite - as most bands do - having a core, recognisable brand of
music, The Devil Wears Prada remain unrestrained by the confines of
expectation, preferring to allow their creativity to dictate the
direction of their music rather than expectation.
This has never been as evident as with The Devil Wears Prada's
upcoming ninth album, Flowers. The new album marks the start of an
incredibly epic cycle and phase for the band, representing perhaps
their most significant creative leap forward yet.
HEAVY sat down with vocalist Mike Hranica for some clarity.
"This one has been years and years in the works," he began, "even
since the record was finished being mixed feels like years ago, but
that's an exaggeration (laughs). We're excited for folks to hear
it."
We ask Mike to tell us more about the epic new cycle of the band
alluded to in the press release.
"In terms of looking at the cycle, what we just did with Color
Decay coming out of the pandemic was certainly unprecedented
compared to the seven other full-lengths we released every year or
so," he measured. "We really looked forward to this cycle. We feel
like we're in stride in terms of the band and marking 20 years in
and full steam ahead."
Talk turns to the musicality present on Flowers.
"There's a lot of pop sensibilities," he offered. "When you look at
the genre and the label of metalcore, you think of the heavy with
the singing. When I think about what this record is, I think it
leans a little bit rocky - at least from the exterior - but there
are certainly songs that by all means fit the metalcore
description. I think it's very chorus-oriented and working with the
pop sensibilities to the choruses and the theatrics having more of
a place than ever."
In the full interview, Mike dives deeper into the musical side of
Flowers, details how it marks the start of an epic new cycle for
the band, runs us through the dual single release and accompanying
short film and how they lay the sonic platform for what is to
come.
He discusses the opening track That Same Place and the thought
process behind it, the meaning behind the title, whether Flowers is
an overall representation of hope or despair, their continued
musical evolution and how it stands The Devil Wears Prada amongst
their peers, their upcoming tour of Australia with Bullet For My
Valentine and more.


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