Tyla's Sizzling Summer: "Is It" Ignites, Mixtape Anticipation Builds

Tyla BioSnap a weekly updated Biography.

Tyla has dominated headlines and social media this week after the
release of her sizzling new single Is It, which dropped on July 11
alongside a sultry music video directed by Aerin Moreno—the same
visionary behind her Push 2 Start visuals. The steamy video
features Tyla in playful choreography, first solo, then with
dancers, before erupting into a full-on club scene, channeling
early 2000s nostalgia with bold fashion and lighting choices, as
reported by Clash Magazine and Just Jared. Is It, produced by Sammy
Soso, is Tyla’s second solo single of 2025, following the spring
success of Bliss, and both tracks are rumored to be included on her
highly anticipated mixtape We Wanna Party, due out later this
summer according to Rap-Up and Billboard.

This release follows a string of career milestones: Tyla recently
brought down the house for a record-breaking crowd of 55000 at
Poland’s Open’er Festival and is headlining the Tipsy Music
Festival in Barbados this month. Additionally, her name has trended
across platforms for her Kids’ Choice Awards hosting gig, where she
also won Favorite Global Music Star, and her contribution
Everything Goes With Blue to the star-studded Smurfs movie
soundtrack. Her song Bliss even became the soundtrack for
Coca-Cola’s latest Road Trip campaign, cementing her status as a
brand darling.

On the business front, Tyla’s profile continues to burn bright—not
just with festival bookings and sold-out shows, but through
strategic collaborations, including recent campaigns with Pandora,
Erewhon, and most recently, Coca-Cola. She’s also just appeared on
the new music video for When I’m With You, a summer collab with
Blackpink’s Lisa, directed by Olivia De Camps and set against a
heatwave-soaked backdrop.

Tyla’s Instagram has been buzzing with energetic dance clips to Is
It, while fans and influencers have jumped on the new single’s
challenge, propelling it higher in the social media stratosphere.
Rolling Stone and Nylon both spotlighted her, with Tyla herself
teasing that this new project marks a more confident, playful era:
“I’m excited to see this new version of me and just have fun with
it—bring back fun in music.” With a Grammy already under her belt
for Water and a reputation for genre-blending innovation, Is It’s
success and Tyla’s growing global momentum are shaping up to be
biographically significant, signaling that this summer could very
well be Tyla’s boldest yet.

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