Tyla's 2025 Takeover: Record-Breaking Hits, Sold-Out Shows, and a Cultural Movement

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Tyla has been a whirlwind of activity and controversy these past
few days and seems determined to shape 2025 as her boldest year
yet. The South African star kicked things off July 11 with her new
single Is It which not only shot up the international music charts
but also broke her own streaming record with over 1.2 million
first-day Spotify streams. Tyla celebrated this with fans on
Instagram, calling out her Tygers for propelling her to yet another
milestone and making it clear she’s building not just hype but a
movement. The Is It music video immediately set social media abuzz
racking up more than 760000 views in its first 24 hours and getting
fans raving about the choreography and sultry party atmosphere
reported by IOL and Entertainment Focus.

If that wasn’t enough Tyla has been hustling on the festival
circuit and making public appearances that are sure to cement her
global star power. She drew a record 55000-strong crowd at Poland’s
Opener Festival and fans are still talking about her show-stopping
moments this season at both Coachella and the Met Gala. She also
recently announced she’ll be headlining Barbados’s Tipsy Music
Festival and performing at London’s All Points East on August 23.
Governors Ball has Tyla back on their bill after her injury forced
her to sit out last year. According to Rap-Up she’s fully recovered
and will grace the stage as part of the star-studded 2025 line-up
in New York’s Flushing Meadows.

Next comes the big business move: her upcoming mixtape We Wanna
Party. Tyla has been teasing this work all year and just held
exclusive launch parties in Berlin and London, directly inviting
Tygers to participate in what she’s calling not just an album drop
but a cultural moment. Social media clips show fans flooding those
events and Tyla herself described the London and Berlin gigs as
unforgettable. Instagram clips are everywhere showing her mingling
with fans and radiating party energy. Meanwhile, her collaboration
streak continues strong: Bliss, her earlier 2025 single,
soundtracks Coca-Cola’s new Road Trip ad and she scored a slot on
the Smurfs movie soundtrack with her original Everything Goes With
Blue, rolling out alongside the film’s theatrical release July 18.
As a bonus she’s been popping up on Twitch, further expanding her
reach with a new legion of followers and plenty of playful fan
interactions.

Despite the high, there’s drama. Tyla canceled her anticipated
North American tour just days ago due to a worsening injury. She
was heartbreakingly candid telling fans she simply could not
perform without risking her long-term health and promised to
reschedule her UK and European dates. The announcement cast a brief
shadow but judging by her rapid return to live stages elsewhere and
growing brand deals insiders are already speculating about Tyla’s
next big pivot. In short, headlines are ringing clear: Tyla isn’t
just flying high right now—she’s determined to rewrite what it
means to be a global pop powerhouse in 2025.

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