Tyla's Meteoric Rise: Dynamite Debuts, Nike Deal, and Identity Discourse

Tyla BioSnap a weekly updated Biography.

Tyla has been everywhere the past week lighting up both headlines
and the red carpet as her global pop stardom surges to new heights.
On August 7 she was the center of attention at the Variety Power of
Young Hollywood party in Los Angeles, making a dramatic entrance in
a standout blue two-piece from PALOMO’s Resort 2026 collection,
complete with a sleek bob and leaf hair accessories—Variety reports
the event was a celebration not only of her cover star status for
their annual Power of Young Hollywood issue, but also of her most
recent musical leap. In her Variety cover story, Tyla revealed her
creative mindset heading into her new era, speaking about her
four-song EP We Wanna Party, released late July and featuring
tracks like Dynamite a sizzling joint effort with Afrobeats giant
Wizkid. She described the EP as “a bridge” to a second album, which
she teased will be a huge departure from her previous work and
reflect her personal growth, saying, “When the album comes, it’s
going to be such a totally different vibe than what people are
expecting.”

Social media exploded this week when Tyla and Wizkid’s
collaborative single Dynamite skyrocketed to the No 1 debut on the
Billboard U S Afrobeats Songs Chart, a first-of-the-year feat
reported by The Music Universe and cementing her as one of the
hottest names in contemporary African pop. Tyla now holds three of
the top five spots on that chart, with Water and Push 2 Start
sealing her status as a dominant chart presence. The music video
for Dynamite dropped August 4, with Nabil directing a summery and
steamy visual that had fans buzzing on TikTok and Instagram for
days.

Outside of music, Tyla made major fashion moves by being named the
face of Nike’s Air Max Muse campaign for Fall 2025, as reported by
Design Scene, putting her alongside other powerhouse athletes and
creatives and highlighting her crossover appeal. Meanwhile, the
entertainment world is watching her choreography too; according to
IOL, she just snagged a 2025 MTV VMA nomination for Best
Choreography for Push 2 Start.

Despite this meteoric rise, Tyla has navigated turbulence: Variety
and The Grio detailed her public addressing of ongoing controversy
around her self-identification as Coloured—a term standard for
people of mixed heritage in South Africa but charged elsewhere.
Tyla’s social media clarifications about her identity reignited the
discourse online, sparking fresh debates but also winning her
support for honesty and nuance.

Whether it is in the headlines Variety cover stories, music charts,
high-profile brand partnerships or the internet’s most heated
conversations, Tyla is not just in the room—she is defining the
moment.

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