AI News – 2025#02 – Artificial Intelligence in Industries and Markets across Germany and Europe

Artificial intelligence is reshaping industries and daily life.
This episode explores various applications and advancements in
AI:

•    Retail Theft Prevention: French retailer
Intermarché employs AI-powered systems in self-checkout areas to
monitor transactions, while Dutch supermarket chain Jumbo opts out
of such technologies. These different approaches illustrate varied
strategies in addressing shoplifting.

•    Innovations in Gaming: The Carrera Hybrid
system blends traditional slot car racing with modern AI
technology. Cars can move freely on the track, supported by AI for
lane stability, ideal racing lines, and realistic driving dynamics.
The system is controlled via a smartphone app.

•    Personalized Marketing: Confectionery
brand Storck leverages AI to create customized greeting and
thank-you messages for its merci brand. Users can generate messages
tailored to the recipient and occasion, complemented by a
personalized video campaign.

•    Advertising in Streaming: Disney+ plans to
utilize AI to select ad clips in real time. This technology
analyzes content to integrate ads seamlessly into the streaming
experience, with interactive features like direct product purchases
also in development.