The Pokemon Prophecy: How Phygital Content Will Eat the Creator Economy

In this episode, Sohejl sits down with Hrish, Co-Founder of Super
World, to discuss his journey from observing Pokemon Go's
revolutionary success in reaching $1 billion in revenue within
seven months to recognizing the untapped potential of
location-based digital experiences beyond gaming. His vision led
him to create Super World, a platform that divides Earth into 64
billion blocks, enabling creators to attach "phygital" content to
specific real-world locations. Hrish challenges the conventional
separation between virtual and augmented reality, arguing instead
that these technologies exist on a spectrum that should be
seamlessly integrated with real-world locations to unlock
monetization opportunities for businesses, travel experiences,
nonprofits, and sports teams.


Hrish argues that creators currently face an artificial division
between digital platforms like YouTube and Instagram and physical
service platforms like Airbnb, forcing them to split their
efforts across multiple ecosystems. Current creator platforms
work fine for purely digital content, but they fail to capture
the value of location-specific services where proximity matters.
Super World's approach treats each creator's map as a channel
while contributing to a shared global infrastructure, enabling
discovery through both individual creator worlds and the broader
public map.


The platform is already positioning itself to bridge this gap
through its integration of Web3 components and AI technology,
supporting various forms of digital interaction including visual,
audio, and data-based content tied to physical locations. Super
World has launched its token (SPW) and is currently in presale
phase as they prepare for broader market launch. Hrish positions
this as the missing piece that could finally bring location-aware
digital content creation to mainstream adoption, providing
creators with a unified platform that combines the engagement
benefits of digital content with the practical advantages of
local proximity.


Building something exciting & want to come on the
show or collaborate with us? 


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Guest Links / Additional Material:


Hrish Lotlikar Twitter: https://x.com/hrishlotlikar 


SuperWorld Twitter: https://x.com/superworldapp 


SuperWorld website: https://www.superworldapp.com/


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Timestamps:


01:24 – Metaverse hype to AI hardware


02:22 – Tokenizing real-world human interactions


04:19 – VR/AR as unified spectrum


05:50 – Pokemon Go's billion dollar blueprint


06:58 – Pokemon Go's $4B exit


08:15 – Beyond visual AR experiences


11:30 – Web3 meets location-based content


14:45 – Audio and data interactions


17:20 – Real-world monetization strategy


19:40 – Super World's differentiation approach


22:10 – Physical-digital content categories


25:08 – Earth divided into 64B blocks


48:08 – YouTube-style world mapping system


50:25 – Creator platform limitations today


52:57 – Building unified phygital marketplace


53:52 – SPW token and getting started


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