Ari Lennox | Before They Were Famous | J. Cole's Favourite Singer

Before Ari Lennox would drop her debut album “Shea Butter Baby”
featuring hit singles like “Whipped Cream” and “40 Shades of
Choke". Before Ari Lennox would team up with Crown Royal to record
a cover of Sly and the Family Stone’s “If You Want Me to Stay” in
support of independent bars facing the threat of closure during the
COVID crisis. Before Ari Lennox would have 1.3 Million followers on
Instagram, over 481K followers on Twitter, and almost 400K
subscribers on YouTube at the time of this recording. When fans and
critics talk about the music of artist Ari Lennox, they often use
words like “classic” or “timeless” to describe her R&B sound –
but despite the praise they’re eager to heap on her now, it was a
long road to success for Ms. Lennox. After years of work on the
independent scene by uploading her music online and working a
series of different odd jobs, this uber-talented 29-year-old became
the first female to sign onto J Cole’s Dreamville label back in
2015. Even after that, it took Ari a few years to continue
developing her music and sound before she was ready to drop her
debut studio album: “Shea Butter Baby”, which, after the release, J
Cole then jumped onto Twitter to announced Ari as: “the Future” of
the music scene.