Icebox | Before They Were Famous | Who Is The Real Owner?

Icebox is a forward-thinking jewelry store for the new generation
of rappers and, quite frankly, its popularity is off the charts
thanks to their one-of-a-kind approach to showcasing their catalog.
The store has its very own YouTube Channel with 1 Million
subscribers that features more hip-hop legends than any other
channel outside of something like Complex or Genius – seriously,
Lil Baby, NLE Choppa, Lil Pump, and so many more are regulars who
stop by all the time to get custom work done. But here’s the thing
– while YouTube videos and Instagram posts are great for showing
off the goods, only we can tell you how this business started and
where the legend of Icebox truly began.