The $50M Revolve Lawsuit and Sponcon Literacy

Candice Lim and Kate Lindsay run through the lows of Coachella,
before breaking down a lawsuit against one of the festival’s most
visible e-commerce brands, Revolve. Earlier this month, Revolve was
hit with a $50 million class-action lawsuit accusing them of
deceiving more than 1 million customers using social media
marketing tactics. The lead plaintiff named three influencers as
co-defendants, saying they didn’t disclose that Revolve paid them
for sponsored posts and had she known the posts were sponsored, she
would not have purchased clothing from them. Does this case have
merit, which past influencers have gotten in trouble for similar
mistakes, and what does it say about our sponcon literacy today?
This podcast is produced by Vic Whitley-Berry, Daisy Rosario,
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