When CEOs Post About Workers Who “Coast”

When CEOs Post About Workers Who “Coast”

From Barstool Sports to Man Repeller, how founders are posting through backlash and turning it into marketing for their Glassdoor-bombed brands.
32 Minuten
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Beschreibung

vor 6 Monaten
Kate Lindsay and Candice Lim dive into the online workplace drama
surrounding a millennial founder’s hot take about 9-to-5 workers.
Lindsey Carter is the CEO of SET Active, an influencer-targeted
athleisure brand you may have seen on Kaia Gerber and Kendall
Jenner. Recently, Carter complained in a now-deleted TikTok about
office workers who leave right when the clock strikes 5 p.m. This
is not the first time Carter has come under fire for questionable
workplace practices, but this time, she’s Substacking through the
backlash and letting this become a marketing moment. And while
posting through workplace drama may help her brand go viral, what
will it do to her workers and their morale? Also, why CEOs should
turn off the microphones and put some headphones on. This podcast
is produced by Vic Whitley-Berry, Daisy Rosario, Candice Lim, and
Kate Lindsay. Learn more about your ad choices. Visit
megaphone.fm/adchoices

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