BPS 428: The Art of Film Marketing: How to Make Your Movie Impossible to Ignore with Danielle Raiz

A blank canvas. A single frame. The quiet hum before a film
breathes life into a screen. But what happens after the final cut?
How does a filmmaker's vision transcend the void and reach the
hearts and minds of an audience? Today, we unravel this mystery
with Danielle Raiz, a passionate advocate for creatives, whose work
at Wix has been dedicated to empowering filmmakers and video
creators.In this boundless digital age, content creation has become
more than just an art—it is a language, a currency, a
revolution.

Danielle Raiz reminds us that the modern filmmaker is no longer a
mere artist but an entrepreneur, an architect of their own
cinematic empire. She shares how filmmakers can harness websites,
digital marketing, and audience engagement to elevate their craft
beyond the screen. "You have to engage with your viewers even
before you start filming," she emphasizes. "You build your own
website, create a teaser, and start talking to your fans. You share
behind the scenes, updates, and teasers to create a buzz before
your film is even out."A film, like a tree in the forest, may not
make a sound if no one is there to hear it. Gone are the days when
a filmmaker could rely solely on festivals and distributors. The
power has shifted. Now, with tools like Wix, a filmmaker can craft
their own digital home—a place where their work is presented with
intention, where it is not merely another flickering light in the
vast, crowded universe of content. The key is in visibility. "Your
site is really your business card," Danielle Raiz explains. "When
people talk to you, they'll Google your name. If they find a
professional, beautiful online presence, it reflects on how they
see your work."It is no longer enough to create; one must
cultivate. Cultivate an audience, a brand, a presence. Marketing is
not a necessary evil; it is an extension of the story itself. The
best marketing does not feel like marketing at all—it is
storytelling, an invitation, an experience.

Danielle Raiz speaks of how major brands have already embraced
this, turning advertisements into compelling short films. The
lesson for filmmakers? Market your work as you would craft a
scene—thoughtfully, purposefully, beautifully.Yet, beyond the
artistry of marketing lies a fundamental truth: control. "For a
long time, video creators had to play by the rules of streaming
platforms," she says. "Now, everyone is chasing after great content
creators. You have the power. You control the way your work is
displayed, monetized, and shared. And that is an exciting time to
be a filmmaker."We live in a time where technology shifts at the
speed of thought. Virtual reality, interactive storytelling, live
engagement—these are no longer distant dreams but tools at our
fingertips. The game is no longer about who gets a seat at the
table; it is about those who build their own table. And in this
unfolding cinematic future, those who understand both art and
strategy will rise.


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