WheelsUp Short Show – Chain Reaction CEO Michael Byrom

Guest: Michael Byrom – CEO, The Chain Reaction Challenge
Foundation Consultant at McBride Legal | Director at Southern
Cross Soloists Ltd


In this episode, we speak with Michael Byrom, a legal expert and
philanthropist dedicated to making a difference through The Chain
Reaction Challenge Foundation. With a career spanning over 40
years in commercial law, corporate governance, and contract
negotiation, Michael shares his journey from the legal world to
leading one of Australia’s most impactful cycling-based
fundraising initiatives.


Listeners will gain insight into the intersection of business,
philanthropy, and endurance challenges, as Michael discusses how
The Chain Reaction Challenge Foundation has raised over $44
million for children’s charities and continues to build a legacy
of executive networking through high-performance cycling events.
Key Takeaways

Transforming Passion into Purpose – How Chain Reaction uses
endurance cycling to drive fundraising and executive engagement.
The Power of Executive Networks – Why senior business leaders are
drawn to this initiative and how they make an impact beyond the
boardroom. Lessons in Resilience & Leadership – What
endurance sports can teach corporate leaders about perseverance,
teamwork, and goal-setting. Future Goals for Chain Reaction –
Insights into the foundation’s ambitious targets for 2025 and the
events shaping the next chapter.
About Michael Byrom

Michael Byrom is a highly regarded legal consultant with over
four decades of experience in commercial, corporate governance,
and real estate law. A director of The Chain Reaction Challenge
Foundation and Southern Cross Soloists Ltd, Michael brings his
expertise and leadership to organizations that make a tangible
difference in people’s lives.


Since its founding in 2007, Chain Reaction Challenge Foundation
has raised over $44 million for children's charities, supporting
more than 50 organizations across Australia. The foundation
continues to connect business leaders with meaningful
philanthropy through high-endurance cycling events, fostering a
culture of giving, leadership, and community impact.
Tune In

Discover how Michael Byrom and Chain Reaction Challenge
Foundation are redefining corporate philanthropy through
endurance cycling. Don't forget to subscribe, leave a review, and
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#Philanthropy #CorporateLeadership #EnduranceCycling #Fundraising
#ChainReactionChallenge #ExecutiveNetworking #Resilience