The Power of Purpose

What does it really mean for a business to be purpose-led? In
this episode, we sit down with Danielle Duell, founder of People
With Purpose, to explore how clarity of purpose can transform
everything—from strategy and governance to employee engagement
and long-term resilience.


Danielle shares powerful examples from brands like Kellogg’s,
McDonald’s, and Tesla, and breaks down the difference between
having a purpose statement and being a truly purpose-led
organization. We dig into how purpose helps businesses navigate
uncertainty, why it matters for decision-making, and what it
looks like to design a business model that creates value for all
stakeholders—not just shareholders.