EP #526 The Secret to Launching a $1.3 Million+ Niche Tech Product on Kickstarter | Tundra Tracker

We talk with Luke Beno, an engineer and founder of Tundra Labs,
who created one of the most advanced VR tracking tools ever to
hit Kickstarter.


What started as an internal tool to fix gaps in Valve’s system
turned into the Tundra Tracker — a compact, modular device that
raised over $1.3 million from passionate backers.


You’ll learn:




Why community demand fueled the tracker’s rapid evolution




The risks and rewards of relying on viral momentum




How they approached stretch goals and fulfillment




What he wishes he did differently during the campaign




If you're building a high-tech product or launching to a niche
audience, this episode is packed with insight.
Resources and Tools Mentioned:



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The 67 Day Rule bookasa



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Tundra Tracker on Kickstarter




Tundra Labs




Thinking, Fast and Slow book by Daniel Kahneman